Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Z, Millennials, Gen X, Boomers
- Parents & Kids
  Parents, Kids, Gen Alpha
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with brand-specific and actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Hispanic Market Research

Unlock Hispanic Cultural Insights, Passion Points, and Moments that Matter to Increase Brand Relevance

Spring 2025 Hispanic Consumer Focus

Tap into the evolving Hispanic identity to fuel your brand’s future growth. With over $2 trillion in purchasing power, Hispanics are reshaping the cultural and consumer landscape.

Key Highlights:

Rising Influence: Bicultural and Spanish-speaking Hispanics are driving population and cultural growth across generations.
New Identity Trends: 2025 brings a surge in patriotism, collective strength, and digital-cultural leadership.
Brand Opportunity: Build trust and relevance by authentically celebrating Hispanic heritage and values.

Explore how your brand can connect meaningfully with America’s dynamic Hispanic community.

Check out additional content below to drive your brand growth.

Key Tools for Adapting Your Brand for a Multicultural Future

Explore Collage Group’s deep expertise in Hispanic marketing and discover how your brand can thrive in an evolving multicultural America. Our latest insights reveal transformative demographic shifts reshaping identity, language, and values—offering critical opportunities for authentic engagement. Backed by expert analysis and the latest Census ACS data, this research equips brands with the tools to lead in 2025. Explore our research for strategic guidance and up-to-date demographic insights.

Invest in Hispanic Consumers Now: Top Demographic Shifts That Will Redefine Your Brand Strategy in 2025

Our latest research shares the transformative demographic changes reshaping America and the essential steps brands must take to remain competitive in 2025.

Read the Blog & Download the Report
Top Brands for Hispanic Consumers: Lessons from Marketing Leaders

Explore how these trailblazers leverage a deep comprehension of Hispanic consumer principles and self-identities to create compelling campaigns that foster brand love.

Read the Blog & Download the Report

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