Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Alpha, Gen Z, Millennials,
  Gen X, Boomers
- Parents & Kids
  Parents, Kids
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with audience and brand-specific, actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Archives: Events

Best Practices to Tap Into Gen Z Values for Brand Growth

April Vincent

Gen Z has changed course, and brands that want to grow must keep pace. This webinar will explore how your brand can authentically meet Gen Z where they are: grounded, introspective, and hungry for meaning.

Top Brands for Hispanic Consumers: The Brands Winning Hearts, Minds, and Wallets

April Vincent

Join us as we reveal findings from Collage Group’s analysis of top brands for Hispanics. These brands, spanning diverse categories, share one powerful trait: a deep understanding of the Hispanic segment, reflected in high Brand Cultural Fluency Quotient (B-CFQ) scores.

Top Purchase Drivers of Gen Alpha and The Parents That Drive Them

April Vincent

They may still be in grade school, but Gen Alpha is already redefining what it means to be a consumer, and parents are paying attention. In this webinar, we’ll explore how your brand can grow with Gen Alpha by aligning with their values, habits, and household dynamics.

What Gen Z’s Favorite Brands Are Getting Right and Why

April Vincent

As Gen Z enters adulthood and reshapes the consumer landscape, brands must go beyond relevance to build trust, spark advocacy, and create cultural resonance. Which brands are winning Gen Z’s loyalty and why?

From Insight to Impact: How Toyota Turned Cultural Intelligence into a Market-Winning Campaign

April Vincent

This webinar will explore the collaborative process behind the campaign’s development, from leveraging deep consumer research across diverse segments to applying Collage’s proprietary Brand Cultural Fluency and CultureRate: Ad Testing frameworks. Attendees will gain a behind-the-scenes look at how these insights shaped strategy, creative development, and media planning, resulting in authentic storytelling that connected with […]

TMRE Insights: The Next Era

April Vincent

Collage is sponsoring TMRE 2025 in Las Vegas, a leading event for insights professionals driving the future of research and strategy. With a focus on innovation, technology, and actionable intelligence, TMRE is where forward-thinking researchers come together. Meet us there to connect!