Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Alpha, Gen Z, Millennials,
  Gen X, Boomers
- Parents & Kids
  Parents, Kids
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- See It in Action
  Always on audience intelligence, brand intelligence, and category intelligence on the why driving purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Archives: Events

Why Super Bowl Ads Win or Whiff: The Real Drivers of Cultural Relevance

Laura Kershner

Which Super Bowl Ads nailed it, and which are lagging behind in cultural relevance and impact? Our live panel of industry experts and cultural strategists will break down the cultural relevance, emotional impact, and strategic brilliance behind the ads that captivated millions. Discover the key components that brands leveraged to foster deeper connections, fuel brand […]

The Top Demographic Shifts That Will Redefine Your Brand Strategy in 2026

Laura Kershner

America’s demographic landscape is changing faster than ever – and the brands that integrate that reality into marketing strategy and investments are the ones driving market share. Join us for a data-driven session unpacking the multicultural spending growth reshaping consumer expectations and brand strategy today. We’ll explore how evolving intersectional identities, lifestyles, passion points, language […]

Marketing Playbook: Top Culturally Relevant Brands for Black Consumers

Laura Kershner

Understanding what drives cultural resonance with Black consumers is essential for brands looking to lifetime value with deeper, more enduring connections. Join us for a webinar where we’ll break down how top-performing brands are resonating with Black consumers and share case studies illustrating the strategies and touchpoints driving authentic connection. You’ll leave with actionable steps […]

Patriotism Shifts & Polarization: What It Means for Brands Ahead of America’s 250th

Laura Kershner

Join us for an exclusive briefing as we unveil new, original research from our America Now and Cultural Traits studies. We’ll go beyond the headlines to analyze how personal identity, diversity, and shifting values are redefining what it means to be “American” in 2026. Drawing on our deep expertise in young and multicultural consumers, we […]

World Cup Momentum: How Brands Can Activate Around Soccer’s New Growth Era

Laura Kershner

Join us for a strategy-first session where we reveal original research on the state of U.S. soccer fandom. We’ll move beyond the “soccer mom” tropes to explore a diverse, tech-savvy, and deeply engaged audience that views the sport as a core part of their identity. Whether you are an official sponsor or looking for an organic […]