Archives: Events
Top Purchase Drivers of Gen Alpha and The Parents That Drive Them
They may still be in grade school, but Gen Alpha is already redefining what it means to be a consumer, and parents are paying attention. In this webinar, we’ll explore how your brand can grow with Gen Alpha by aligning with their values, habits, and household dynamics.
What Gen Z’s Favorite Brands Are Getting Right and Why
As Gen Z enters adulthood and reshapes the consumer landscape, brands must go beyond relevance to build trust, spark advocacy, and create cultural resonance. Which brands are winning Gen Z’s loyalty and why?
From Insight to Impact: How Toyota Turned Cultural Intelligence into a Market-Winning Campaign
This webinar will explore the collaborative process behind the campaign’s development, from leveraging deep consumer research across diverse segments to applying Collage’s proprietary Brand Cultural Fluency and CultureRate: Ad Testing frameworks. Attendees will gain a behind-the-scenes look at how these insights shaped strategy, creative development, and media planning, resulting in authentic storytelling that connected with […]
5 Ways Gen Z Changed the Marketing Funnel
Gen Z isn’t just the next audience—they’re rewriting the rules of marketing. With unmatched diversity and fluid identities, this generation navigates culture, community, and values in ways that traditional funnels can’t capture. Join Collage Group as we unpack how Gen Z is reshaping how brands earn attention and drive action. From creators replacing commercials to […]
Winning with Gen Alpha: Unlock the Purchase Drivers of Toys, Games, Gift Giving
This new webinar, Winning with Gen Alpha: Unlock the Purchase Drivers of Toys, Games, and Gift Giving, unites Collage’s Cultural Insights and Audience Intelligence and MikMak’s eCommerce Expertise to help brands win this coming holiday season. Attendees will gain a holistic view of how Gen Alpha and their families make purchase decisions and how toy and […]
TMRE Insights: The Next Era
Collage is sponsoring TMRE 2025 in Las Vegas, a leading event for insights professionals driving the future of research and strategy. With a focus on innovation, technology, and actionable intelligence, TMRE is where forward-thinking researchers come together. Meet us there to connect!