From Beloved To Boycotted: Target’s DEI Retreat Ignites Consumer Fury

Target is one of many companies that have backed off diversity, equity and inclusion efforts. But because the company has been perceived to be a sincere proponent of DEI, with extensive commitments to Pride events in support of the LGBTQ community, extensive marketing to Hispanic audiences, and support of Black-owned brands, the move feels like a betrayal. While the company is welcoming Black History Month with plenty of Black-owned brands, calls for “Boycott!” are ricocheting around social media. Marketing Daily asked Zekeera Belton, vice president of Collage Group, a market research company specializing in cultural insights, for her perspective.