Humanize Your AI Approach to Earn the Trust of High-Growth Consumer Segments
Generative AI is transforming business, but consumer trust hasn’t kept pace. While 70% of organizations use AI, 77% of Americans don’t trust companies to use it responsibly. To close this gap, brands need strategies that are innovative, transparent, and culturally informed. Cultural insights are essential to humanizing AI and aligning with diverse consumer values. Collage’s research reveals how Gen Z, Millennials, and Multicultural consumers view AI—from skepticism over inauthentic content to excitement about personalization.
Generative AI is reshaping marketing, but not all consumers are sold. With attitudes toward the technology varying widely, brands need a tailored approach to address segment-specific concerns and avoid alienating high-growth audiences. Here is how to win over high-growth segments, including Multicultural, Gen Z, and Millennial consumers.
In today’s marketing landscape, AI isn’t just a nice-to-have, it’s a must. But as brands move fast to embrace its efficiency and creativity, they risk stumbling into a trust crisis. The stakes are clear: AI can accelerate brand growth, but only if it earns—and keeps—consumer trust.
In an era where every impression counts and consumer expectations evolve in real time, building brand authenticity is no longer optional—it’s foundational. Marketing and insights executives tasked with growing relevance across diverse consumer segments face a critical challenge: leveraging the scale and speed of AI without losing the soul of the brand.
Today, we officially launch Ask Collage, a groundbreaking advancement in our mission to redefine how brands discover new growth opportunities.
Why AI-powered insights are the next big leap for marketers who rely on cultural data.
We’re excited to share a deep dive into Ask Collage, our new AI–powered capability that unlocks Collage’s cultural intelligence – faster, deeper, and with more confidence than ever before. Check out the video to see how Ask Collage transforms cultural intelligence into an always-on partner for smarter, faster decisions.