Hispanic Heritage Month— Brands Need Engagement Strategies, Not Celebrations

Evaluate your current strategies for reaching and engaging Hispanic consumers. Are your efforts authentic, inclusive and relevant? Should you do some original research? Sure, if you have the time and money. But there are great secondary sources. Have you spoken to bespoke multicultural researchers such as Collage Group? Have you spoken to people close to your consumers in your own organization who can give you a sense of what’s working and what’s not? It’s remarkable how much is right at our fingertips.