How Tariffs Could Impact Advertising Budgets

Economists and analysts have long been saying that higher consumer prices from tariffs will make consumers less likely to buy things. But what if the impact isn’t as profound on the consumer level? Forbes senior contributor Pamela Danziger writes about reports that don’t necessarily paint a picture of consumer doom.
A study from research firm Collage found that consumers are likely to apply the same strategies they used as high inflation gripped prices after the Covid-19 pandemic. More than seven in 10 are already adjusting their behavior, switching to less expensive brands or retailers, buying in bulk and changing their budgets to account for higher prices.