Sally Barton Cultural Fluency Maker

What’s the cost of being late to a cultural trend?

According to our latest Cultural Fluency Makers guest, Sally Barton of Mondelez International, the cost is simple: becoming “irrelevant.” 

In a world obsessed with speed, how can iconic, global brands stay on the pulse without losing the deep consumer trust they’ve built over decades?

In this fantastic episode, Sally joins our host David Wellisch to pull back the curtain on how heritage brands like Oreo and Cadbury navigate this exact challenge.

You’ll learn: 

• How to operate at the “speed of culture” (and empower your teams to do it). 
• Why consumer trust, not just chasing trends, is the non-negotiable North Star. 
• The art of balancing a consistent global brand purpose with authentic local relevance.

This is a must-listen for all marketers, brand managers, and CPG leaders looking to build brands that last.