Tag: media
Understanding Hispanic American Acculturation
The Hispanic population in the U.S. is large and growing. Understanding the diversity within the segment as well as their priorities is vital for brands and marketers to grow right alongside this critical American consumer segment.
Essentials of Hispanic Consumers
Collage Group’s Essentials of Hispanic Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
Understand and Embrace Black Consumer Passion Points
Learn how Black American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
Understand and Embrace Women’s Passion Points
Learn how American Women engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.
Understand and Embrace Asian Consumer Passion Points
Learn how Asian American consumers engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.
Understand and Embrace LGBTQ+ Consumer Passion Points
Learn how LGBTQ+ American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
Insights for Authentic LGBTQ+ Representation in Media
An important part of connecting with the LGBTQ+ segment is understanding consumers’ preferences around advertising and media content.
America Now: Gen Z Women Key Issue – Sexism
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
America Now: Younger LGBTQ+ Americans Have High Expectations for Brands
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
Start 2022 Strong with New Diverse Consumer Insights
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?