Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Alpha, Gen Z, Millennials,
  Gen X, Boomers
- Parents & Kids
  Parents, Kids
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- See It in Action
  Always on audience intelligence, brand intelligence, and category intelligence on the why driving purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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The Great Disconnect

How Brands Must Recalibrate to the Changing Consumer Sentiment

92% of Americans have experienced significant change this year

and that shift is reshaping how they see the world, themselves, and the brands they engage with.

At Collage Group, we call this moment The Great Disconnect. Our latest insights into the new Consumer Zeitgeist reveals a growing gap between what consumers value and how brands communicate. Nowhere is this more evident than with Gen Z, a generation in cultural recalibration—turning away from purely progressive ideals toward values rooted in tradition, stability, and authenticity.

From the rise of modest fashion and “clean girl” aesthetics to the return of home cooking and spiritual content, Gen Z is redefining what it means to seek meaning and connection in a complex world. These aren’t fleeting trends, they’re signs of a deeper longing for control, empowerment, and trust.

Brands that thrive in this new landscape will do more than follow trends, they’ll build nuanced, empathetic connections that reflect consumers’ evolving values. Our presentation explores:

The New Consumer Zeitgeist

Transparency and honesty can rebuild credibility.
Simplicity can drive clarity without losing depth.
Authenticity and evolving identities can inspire loyalty.
Empowerment can transform engagement across categories, from food and beverage to fashion, wellness, and beyond.

This research offers a roadmap for brands seeking to reconnect with modern America.

Download the full presentation to access data, insights, and actionable strategies tailored to your industry, from retail to healthcare, automotive, and more. Join us in exploring how your brand can close the gap in The Great Disconnect, and win with today’s consumer.

webinar

The Great Disconnect: How Brands Must Recalibrate to the New Consumer Zeitgeist

Collage unveils its new America Now data and insights on the changing Consumer Zeitgeist.

Learn how brands can leverage cultural signals, deep research, and the power of AI to uncover new insights that go beyond surface trends and reveal what truly drives purchase intent.