Outpace Your Competition by Leading with Cultural Intelligence
The consumer landscape is evolving faster than ever, and traditional brand marketing can no longer keep pace. As shifting demographics and rising expectations redefine the rules of engagement, marketers must lead with cultural fluency to stay ahead.
Collage Group’s latest executive playbook—Why Cultural Intelligence is Replacing Traditional Brand Marketing—distills the six best practices top-performing CMOs are using today to grow share, deepen loyalty, and build authentic connections with America’s fastest-growing and most influential segments.
From leveraging AI-powered insights to activating across all marketing levers, this white paper guides you through actionable strategies that go beyond surface-level inclusion. Learn how to close segment gaps, uncover untapped growth audiences, and use precision analytics to boost ROI. Backed by real-world case studies—including a leading food brand’s 4% market share increase—this resource provides a blueprint for impact that spans strategy, creative, and media.
Inside, you’ll explore:
- How cultural fluency drives future purchase intent
- Key KPIs every CMO must track
- Methods to optimize advertising for multicultural audiences
- Tools to turn consumer advocacy into growth
Built on over 26 billion data points and curated by Collage’s cultural intelligence experts, this playbook is essential for marketing leaders looking to future-proof their brand and deepen resonance where it matters most.
Ready to grow your brand with cultural confidence?
Fill out the form to download the CMO Playbook 2025 now and gain exclusive access to the insights shaping the future of marketing.