Gen Z isn’t just the next audience – this generation is reshaping how brands earn attention, build relevance, and close the sale. Born 1997–2012, Gen Z is the most diverse cohort in American history, with more than half identifying as multicultural and over one in four identifying as LGBTQ+. That diversity shows up in fluid identities, niche communities, and new purchase triggers your classic funnel can’t capture.
In this new white paper, Collage Group reveals five shifts powering a reinvented, co-created funnel, where creators outrank commercials, community replaces mid-funnel retargeting, and values seal the deal. You’ll see why YouTube has become Gen Z’s #1 daily media source, how “moments that matter” (from career wins to identity-affirming milestones) now drive discovery, and why social validation in digital “third spaces” like Discord, Twitch, and Reddit accelerates consideration. You’ll also learn how purpose, backed by tangible action, turns interest into conversion for a generation primed to research brand inclusivity and reward authenticity.
What you’ll take away:
- A clear view of the five disruptions rewriting the funnel, and why they matter now.
- How to collaborate with creators and communities to spark demand organically.
- Activation ideas around celebrations and cultural moments that unlock intent.
- Guidance for proving impact so your brand’s story closes, not just charms.
This is your field guide to meeting Gen Z where they actually make decisions: in culture, in community, and in the moments that matter to them. Download the white paper to get the full set of insights, brand examples, and next steps to future-proof your marketing—and start growing with the generation defining what comes next.