Protecting market share is getting harder every quarter. Challenger brands are winning hearts and wallets by showing up in culture in ways legacy brands often don’t.
Download Collage Group’s new Growth Playbook, How Leading Brands Can Protect Market Share from Challenger Brands Through Cultural Relevance, and learn how cultural relevance becomes a true competitive advantage.
Grounded in Collage’s America Now 2026 research, this white paper reveals:
- Why trust is shifting “closer to home,” with consumers favoring local and small businesses
- Where challenger brands are gaining ground across multicultural, generational, and passion-driven audiences
- How the Brand Cultural Fluency Quotient (B-CFQ) exposes early relevance gaps
- Ways to strengthen Fit, Values, and Memories so your brand shows up credibly
- How leading brands rebuild Trust through transparency, representation, and consistent advocacy
This playbook is built for CMOs and brand leaders who need a clear, data-backed roadmap to:
- Identify the growth audiences defining category futures
- Prioritize the right cultural bets across innovation, media, retail, and experience
- Stay ahead of challengers—before they show up in your share reports
Fill out the form to get your copy and close the cultural relevance gap before challenger brands close it for you.