Tap Into the Drivers for Media, Entertainment, & Personal Care

New Gen Alpha Trends

Unlock the Future of Influence: Meet Generation Alpha

Gen Alpha is redefining what it means to connect with modern consumers.
Born after 2013 and already 44 million strong, this generation is influencing household purchases, media consumption, and brand perception in powerful new ways.

In Collage Group’s exclusive white paper, New Gen Alpha Trends: Tap Into the Drivers for Media, Entertainment, & Personal Care, we reveal key insights to help marketers connect with Gen Alpha and their Millennial parents. This generation expects authenticity, interactivity, and emotional intelligence from brands—and they want to co-create the experience.

Why Marketers Need to Pay Attention

  • Digitally Native: Gen Alpha lives on platforms like YouTube, Roblox, and Minecraft.
  • Emotionally Intelligent: Raised in a post-pandemic, values-driven world.
  • Influential: 73% of parents say their Gen Alpha child introduces them to new trends.
  • Parent-Powered: Millennials prioritize ethical, educational, and creative content for their kids.

Unlock the Full Report

Download the full white paper to access expert analysis on Gen Alpha’s cultural values, digital habits, and brand expectations. Learn how your brand can build loyalty with this emerging consumer segment—today.

Futureproof your marketing strategy with insights that drive growth.
Submit your contact info to access the full report now.

Explore More Insights on Parents, Kids, and Emerging Consumer Trends

  • Kids Market Research

    Why should your brand connect with kids as a target market? Engaging effectively with kids is an opportunity to create lifelong consumer relationships. And demographic change amplifies the need to effectively resonate with kids and their parents across race, ethnicity, gender, etc.

    Download the Report
  • Young Gen Z man holding a toddler on his lap in a pumpkin patch

    Activate on Moments that Matter to Parents & Kids

    Holidays and occasions are focal points for many parents, and these celebrations are also key inroads for brands to deepen connection with American consumers. Brands should keep up with the latest shifts and trends to maintain relevance.

    Read the Blog

  • Engage Gen Alpha & Younger Gen Z and Create a Lifetime of Brand Loyalty

    Are you effectively engaging the youngest – and most diverse – consumer segments in America? If not, then you’re not only missing out on forging a connection that will pay dividends for years to come, you also may be missing out on connecting with their parents, who control a sizeable portion of spending today.

    Read the Blog

Contact us to unlock more Gen Alph insights, Kids gift giving guides, Media Habits & Practices, and more.

Contact Collage