Hispanic consumers are shaping the future of the U.S. marketplace. With $3.6 trillion in purchasing power—enough to rank as the world’s fifth-largest economy—this segment is more than a growth opportunity; it’s a business imperative.
But success requires more than translation or token representation. It demands Cultural Fluency—the ability to authentically connect with values, traditions, and aspirations that drive consumer choice. This new white paper from Collage Group explores the Top Brands resonating with Hispanic audiences today and reveals the strategies that fuel their success.
Inside, you’ll discover:
- The cultural traits shaping Hispanic identity, from duality and positivity to resilience and engagement.
- Why inclusive marketing is no longer optional—57% of Hispanics say inclusive ads directly influence purchase decisions.
- Lessons from top-performing brands across technology, food, personal care, and retail, including Sony, Hershey’s, and Don Julio.
- Best practices for building trust, advocacy, and long-term loyalty through authentic representation and community investment.
This paper provides actionable insights backed by extensive consumer research, offering marketers a blueprint to futureproof their brands and win in a multicultural marketplace.
If your brand seeks to grow reach, relevance, and revenue with Hispanic consumers, this is your playbook.
Download your copy today and learn how to transform inclusivity into impact.