Why Collage Group
Collage Group's approach to understanding America’s cultural transformation is essential to marketing success.
The power of the platform ensures our research stays focused on what matters most to the members.
Our shared cost foundational research helps brands reduce overall research costs by not reinventing the wheel.
Use our insights to discover powerful new data and strategic frameworks, generate awareness, and to align and train teams. Then scope our custom research to better target where you need to focus to leap ahead of the competition.
Our passion is to decipher the similarities and differences across cultural traits, and how these impact consumers relationships with brands.
Conventional approaches rely on indexing different segments to general population norms on the questions, but our approach goes much further.
We apply data science to determine what actually matters to brand perception and purchase intent, developing unique profiles for each segment that become increasingly accurate over time.
Our proprietary research framework, the “Compass,” helps clients navigate America’s cultural transformation in five major areas.
The first four include consumer segments across diverse segments; consumer insights into passion points and cultural attitudes; industries and categories; and finally branding and advertising.
We top it off with strategies and frameworks that help members go beyond tactical application of insight to the transformation of the marketing organization itself.
Collage Group acts as a true extension of our member’s insights, marketing and strategy teams.
Our multiyear relationships with America’s top brands is a product of deep understanding of our clients’ priorities, customized service plans, and curated insights that answer critical questions.
Our clients receive high-touch account management, curated cuts of data, two annual webinars on content and the annual opportunity to direct our research agenda toward areas of greater opportunity.