4 Brand Challenges Facing McDonald’s New CMO

Collage’s America Now 2024 study showed that 81% of Americans say inclusive marketing is just as or more important to them than it was four years ago, and that number rises among Gen Z, millennials, Black, Hispanic, and LGBTQ+ consumers.“Consumers have a low tolerance for what they see as performative efforts right now, and if brands look like they’re caving to political pressure rather than standing by their values, it could hurt them in the long run,” said Jack Mackinnon, Collage’s senior director of cultural insights.