6 Key Drivers to Grow Brand Value and Revenue through Cultural Fluency

Equip your team with tools and insights to drive business impact.

Access Collage Group’s first-ever CMO Playbook, 6 Key Drivers to Grow Brand Value and Revenue through Cultural Fluency, featuring:

  • A Brand & Business Report Card so you and your team can measure KPIs and act on them
  • Use cases of how you can leverage culture to drive business impact

With today’s cultural transformation, changing attitudes and buying behavior across Gen Z, Millennials, race, ethnicity and more, brands need to assess how different segments perceive them, understand the deep cultural why and act on the drivers of brand value and Brand Love.

Stakeholders across insights, brand, creative, digital and product can work together with their CMO to win in today’s marketplace by understanding and measuring culturally-driven KPIs to drive action.

  1. Brand health
  2. Brand advocacy
  3. Competitive advantage
  4. Advertising research and effectiveness
  5. Segment gaps identified
  6. Untapped opportunities

Download your playbook today and start your company’s journey to business growth powered by cultural fluency.