Asian American Market Research

Engage Asian American consumers with insights from our Asian American nmarket research detailing what drives this consumer group's purchasing decisions.

What drives Asian American consumers’ purchasing decisions?

Download an excerpt of Collage’s Asian Americann market research, Captivate Asian Americans with Authentic Brand Engagement, to learn:

  • How to drive relevance with Asian American consumers
  • Ways to position your brand with this multifaceted consumer group that balances both Asian and American identity
  • Detailed consumer traits, Passion Points and trends across various Asian American consumer groups

There are 15 million Asian Americans that are 21 or older, and this segment is incredibly diverse.

Cultural fluency is key to engaging authentically with Asian American consumers as they develop their tastes and brand loyalties.

The Latest in Asian American Consumer Insights

Why Trust Is the Next Battleground in Alcohol Marketing

Multicultural Americans see trust as essential in alcohol purchases, driving brand switching and deeper engagement across segments.
Rebuilding Trust: A Critical Opportunity in Financial Services

Only 40% of Americans trust brands. Discover how financial services can reconnect with multicultural consumers in an evolving market.
Channel Asian Americans’ Intentional Drive for Lasting Impact

Asian Americans are deepening community ties, balancing ambition with mindfulness, and redefining trust and identity. Is your brand keeping pace?

Frequently Asked Questions

Collage fuses cultural identity and passion‑point data to reveal the cues that build Relevance and Trust.

It tops $1.3 trillion and is growing faster than any other race segment.

Achievement, rootedness and community—three Group Traits proven to lift campaign ROI.

Food, travel and gaming over‑index; activating them lifts ad recall by ~20 pp.