Asian Market Research

Collage Group’s Asian market research and consumer trends help brands engage Asian American consumers, a fast-growing segment with tremendous buying power.

Fill out the form to download an excerpt of Asian American Cultural Traits , and read the blogs below for the latest multicultural consumer trends.

What are the major characteristics of Asian American Consumers?

Asian American consumers show strong family loyalty and cultural duality – upholding traditions, while also a tending to embrace American culture.

This is an impactful, fast-growing segment with a rich cultural mosaic of values and passion. Asian American buying power in the U.S. surpassed $1 trillion in 2018 and is expected to continue to increase beyond $1.3 trillion by 2023. Collage Group Asian market research goes deep into the consumer trends across various Asian American consumer groups, both foreign-born and U.S.-born, including Filipino, Vietnamese, Indian, Chinese and Korean.

Products & Services

Consumer Research Platforms

Access 50+ million data points in our frequently updated online member platform.

Custom Market Research

Tailored solutions delivered by our full-service, in-culture qualitative and quantitative teams.

Cultural Fluency Roadmap

Use culture to connect efficiently and effectively across segments.

The Latest in Asian American Consumer Trends

Essentials of Asian Marketing Part I: Demographics, Purchasing Power & Media

August 16, 2017

While millennials and Hispanics are currently the most coveted consumer segments, Asian consumers shouldn’t be overlooked. They represent a growing opportunity for marketers and brands, due to their fast growth and purchasing power. What does the U.S. Asian segment look like?