Asian Market Research

Collage Group’s Asian market research and consumer trends help brands engage Asian American consumers, a fast-growing segment with tremendous buying power.

Fill out the form to download an excerpt of Asian American Cultural Traits, and read the blogs below for the latest multicultural consumer trends.

What are the major characteristics of Asian American Consumers?

Asian American consumers show strong family loyalty and cultural duality – upholding traditions, while also a tending to embrace American culture.

This is an impactful, fast-growing segment with a rich cultural mosaic of values and passion. Asian American buying power in the U.S. surpassed $1 trillion in 2018 and is expected to continue to increase beyond $1.3 trillion by 2023. Collage Group Asian market research goes deep into the consumer trends across various Asian American consumer groups, both foreign-born and U.S.-born, including Filipino, Vietnamese, Indian, Chinese and Korean.

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The Latest in Asian American Consumer Trends

Essentials of Asian Marketing Part I: Demographics, Purchasing Power & Media

August 16, 2017

While millennials and Hispanics are currently the most coveted consumer segments, Asian consumers shouldn’t be overlooked. They represent a growing opportunity for marketers and brands, due to their fast growth and purchasing power. What does the U.S. Asian segment look like?