Access audience insights to understand and engage the attitudes, behaviors and values of all generational segments: Gen Alpha, Gen Z, Millennial, Gen X and Boomer.
The U.S. demographic landscape is transforming, with more than 160 million Gen Z and Millennial consumers representing almost half the total population and driving more than 100% of U.S. population growth. Gen Z is by far the largest generation in American history and is the last generation to be majority white (and only by 1-2%). The youngest generation, Gen Alpha, is emerging as the first majority-minority generation, with 48% of the segment identifying as non-Hispanic White.
Like Millennials, Gen Z consumers are highly invested in their beliefs and passions and orient toward inclusion and diversity not seen in older generations.
From the Great Recession, COVID to inflation, Millennials have faced a unique set of circumstances that have shaped their financial status and buying behavior.
The New Wave includes both Millennial and older Gen Z consumers who represent an intrinsically diverse market segment of consumers born 1980 – 2004.
Reading Time: 4 minutes. June provides opportunities for brands to connect with American consumers through LGBTQ+ Pride and Juneteenth celebrations.
Reading Time: 3 minutes. Discover LGBTQ+ Consumers’ unique perspectives and motivations through their evolving demographics, complex identity, and actionable Group Traits.
Reading Time: 3 minutes. Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, and maintain cultural and family traditions.
Reading Time: 3 minutes. Discover LGBTQ+ Gen Z Consumers’ unique perspectives and motivations through their evolving demographics, complex intersectional identity, and actionable Group Traits.
Reading Time: 2 minutes. CultureRate:Brand measures brands on Cultural Fluency among different consumer segments.
Reading Time: 4 minutes. American Teens make many independent decisions when shopping for apparel, personal care, skincare, or makeup.
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE)
Understand & Embrace LGBTQ+ Terminology: A Pride Month Celebration
Authentically engaging and supporting the LGBTQ+ community is about more than saying the right word to refer to the right person, it’s about dignity and empathy.
Terminology is really a matter of respect: saying I see you, and I affirm your identity.
After attending this webinar, you will walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to Cultural Fluency across many. Happy Pride!
