Generations
Access the tools and insights you need to drive growth with all generational segments: Gen Alpha, Gen Z, Millennials, Gen X and Boomers. Generational shifts are transforming the consumer landscape. More than 50% of Gen Z is multicultural — 33% identify as LGBTQ+ — and they reward brands that celebrate individualism and inclusion.

Generations Segments
Access the tools and insights you need to drive growth with all adult generational segments: Gen Z, Millennials, Gen X and Boomers.
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Learn how to connect with the largest generation in history – Gen Z.

Generations Consumer Insights

Gen Z is turning toward tradition, seeking stability and meaning. Discover what this cultural shift means for the next wave…

Explore how Millennial Parents are transforming back-to-school shopping with early starts, hybrid browsing, and family-driven purchase decisions

Nintendo’s Switch 2 unlocks cross-industry brand opportunities by tapping into gaming’s cultural power across generations.