Reading Time: 15 minutes. Discover the key strategies to enhance your holiday marketing campaigns and achieve success in the festive season with these 6 simple steps.
Generations Cultural Intelligence Program
Access audience insights to understand and engage the attitudes, behaviors and values of all generational segments: Gen Alpha, Gen Z, Millennial, Gen X and Boomer.
The U.S. demographic landscape is transforming, with more than 160 million Gen Z and Millennial consumers representing almost half the total population and driving more than 100% of U.S. population growth. Gen Z is by far the largest generation in American history and is the last generation to be majority white (and only by 1-2%). The youngest generation, Gen Alpha, is emerging as the first majority-minority generation, with 48% of the segment identifying as non-Hispanic White.
Key Elements of our Generations Program
- Consumer Essentials – Uncover insights and effective executions with data-driven measures of cultural variation.
- Passion Points – Explore music, food, sports, media and other passions.
- Category Insights – Spotlight timely, emerging generational trends by industry.
- Brand & Ad Testing – Assess the cultural fluency of brands and ads.
- Strategic Frameworks – Apply strategic frameworks to prioritize the steps required to drive growth and market share.
Fill out the form to download the attached presentation for key insights and applications.
The Latest in Generational Consumer Trends
Reading Time: 3 minutes. Culturally fluent ads use culture to efficiently and effectively connect across segments. In this report, we share the topmost culturally fluent ads for Gen Z consumers through our CultureRate:Ad methodology.
Reading Time: 4 minutes. America Now is Collage Group’s signature research report identifying the national zeitgeist and how brands can build for growth within a complex national environment. America Now was first published during the pivotal year of 2020 and has since carved out a yearly, data-backed roadmap for greater brand engagement and consumer loyalty.
Reading Time: 9 minutes. Collage Group’s insights are a trusted resource for iconic brands aiming to effectively engage with and succeed in diverse America. This article includes a summary our recent, most sought-after diverse consumer insights.
Reading Time: 3 minutes. Discover Black Gen Z consumers’ unique intersectional Group Traits, including their joyful, spiritually-inspired ambition and an elevated awareness of themselves and the world around them.
Reading Time: 2 minutes. Transform your marketing and brand strategy by learning how Americans across generations engage with social media, including variations in platform usage, preferences in content, and engagement with influencers and brands online.
Products & Services
Use culture to connect efficiently and effectively across segments
Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.