
The Dry January Hangover
Learn about the lingering effects of Dry January on America’s alcoholic beverage consumers, and what that means for your brand.
Collage Group’s Gen Z research helps brands understand differences in spending, passions and trends as compared to other generations: Millennial, Gen X and Boomer. Understanding intrinsically diverse Gen Z consumers is critical to your brand’s growth, and their interests and values are evolving.
Like Millennials, Gen Z consumers are highly invested in their beliefs and passions and orient toward inclusion and diversity not seen in older generations.
However, Gen Z consumers are different from Millennials in unique ways – from trends and experiences to expression and entertainment.
Cultural fluency is key to engaging authentically with Gen Z consumers as they are developing their tastes and brand loyalties. Part of the New Wave, consumers aged 18 – 40, Gen Z consumers are among the first in American history to be defined by the multicultural experience.
Learn about the lingering effects of Dry January on America’s alcoholic beverage consumers, and what that means for your brand.
Discover Gen Z’s unique perspective and motivations through their evolving demographics, complex identity, and actionable Group Traits.
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
Rising prices are affecting Americans’ shopping behaviors in a variety of ways. Despite financial challenges, holiday shopping remains a priority for many younger Multicultural Americans.
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE)
AAPI Heritage Month: Top Asian American Brands
Through our CultureRate:Brand analysis we’ve identified the top brands for Asian American consumers and the lessons learned from their success.
By 2024, Asian American buying power is projected to reach $1.6 trillion and last year, Asian American households spent 11% more annually on retail than the average U.S. household. Cultural Fluency is an essential function for brands to capture the incredible buying power of this segment.