Understand and Embrace Generational Consumer Media Habits and Channels
November 29, 2022
Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
Collage Group’s Millennial market research helps brands understand differences in Millennial spending, passions and trends as compared to other generations: Gen Z, Gen X and Boomer. Understanding intrinsically diverse Millennial consumers is critical to your brand’s growth, and their interests and values are evolving.
Fill out the form to download an excerpt of our “Essentials of Millennial Consumers” report and read below for all the latest insights on this segment.
How do Millennials compare to other generations?
Many Millennials started their careers during the Great Recession, which shaped their financial status and buying behaviors early in life.
Now carrying heavy student debt and low homeownership rates, they face a unique set of circumstances likely to further impact Millennial spending and behaviors. Cultural fluency is key to engaging authentically with Millennial consumers as they navigate a difficult financial climate. Part of the New Wave, consumers aged 18 – 39, Millennial consumers are among the first in American history to be defined by the multicultural experience.
The Latest in Millennial Consumer Trends
The New Marketing Imperative: How Brands Win by Navigating Diverse America’s Evolving Priorities
October 3, 2022
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
Gen Z Passion Points
August 8, 2022
What matters most to Gen Z consumers? Collage Group’s latest Generational Passion Points study includes key insights into Hispanic consumers to enhance brand engagement and activation.
Gen Z Passionate About Travel, Eager to Explore the World
August 2, 2022
The desire to travel is a key interest among the majority of Generation Z consumers, with more than half (60%) stating they have a strong urge to travel.
Essentials of Millennial Consumers
May 26, 2022
Collage Group’s Essentials of Millennial Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.
America Now: Mental Health
May 6, 2022
Mental health is an important issue for Americans – now more than ever. Our 2021 Roundtable Presentation, America Now, offers insights that help explain how Americans are feeling about mental health and what brands can do to support them.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
