Generational Research | Millennial

Collage Group’s Millennial market research helps brands understand differences in Millennial spending, passions and trends as compared to other generations: Gen Z, Gen X and Boomer. Understanding intrinsically diverse Millennial consumers is critical to your brand’s growth, and their interests and values are evolving.

Fill out the form to download an excerpt of our “New Millenial Insights to Grow Market Share in 2023” report and read below for all the latest insights on this segment.

New Millennial Insights to Grow Market Share in 2023

How do Millennials compare to other generations?

Many Millennials started their careers during the Great Recession, which shaped their financial status and buying behaviors early in life.

Now carrying heavy student debt and low homeownership rates, they face a unique set of circumstances likely to further impact Millennial spending and behaviors. Cultural fluency is key to engaging authentically with Millennial consumers as they navigate a difficult financial climate. Millennial consumers are also among the first in American history to be defined by the multicultural experience.

Millennial Insights

The Latest in Millennial Consumer Trends

Three Gen Z multicultural women sitting in a field of flowers

Top Ads for Gen Z

Culturally fluent ads use culture to efficiently and effectively connect across segments. In this report, we share the topmost culturally fluent ads for Gen Z consumers through our CultureRate:Ad methodology.

Products & Services

Use culture to connect efficiently and effectively across segments

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.

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