
Understand and Embrace LGBTQ+ Consumers’ Media Habits and Channels
Learn how LGBTQ+ American consumers engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
Collage Group’s LGBTQ+ market research and consumer trends help brands engage the LGBTQ+ community, a growing segment that skews young and has tremendous buying power.
The LGBTQ+ community is estimated to include at least 12 million American adults.
Collage Group’s LGBTQ+ market research shows that the LGBTQ+ community will continue to grow in both size and share of total population as society becomes more accepting of differing gender and sexual identities. Growth is expected to be greatest among younger consumers who feel more comfortable self-identifying as LGBTQ+.
This segment also has money to spend – in 2017 their purchasing power was estimated at $917 billion.
Learn how LGBTQ+ American consumers engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
Learn how LGBTQ+ American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
Collage Group is delighted to have hosted more than 100 consumer insights professionals for a conversation with diversity, marketing and research leaders from Google, AARP, E. & J. Gallo Winery and U.S. Bank.
Collage Group’s Essentials of LGBTQ+ Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.
An important part of connecting with the LGBTQ+ segment is understanding consumers’ preferences around advertising and media content.
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(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
LGBTQ+ Health: Vaccines, Insurance, Provider Preferences & More
Health and wellness are always at top of mind for consumers. And in a continuously uncertain environment, health-related attitudes and behaviors are evolving. Do you know what these changes across the LGBTQ+ segment means for your brand?
Start the year strong and take a pulse check on LGBTQ+ consumers and learn how you can act on these insights in our latest research. We’ll explore barriers and opportunities to capturing LGBTQ+ consumers attention and better managing care throughout the patient journey.