LGBTQ+ Market Research

Collage Group’s LGBTQ+ market research and consumer trends help brands engage the LGBTQ+ community, a growing segment that skews young and has tremendous buying power.

Read on and fill out the form for an excerpt from our LGBTQ+ Consumer Passion Points presentation.

How do I engage LGBTQ+ consumers?

The LGBTQ+ community is estimated to include at least 12 million American adults.

Collage Group’s LGBTQ+ market research shows that the LGBTQ+ community will continue to grow in both size and share of total population as society becomes more accepting of differing gender and sexual identities. Growth is expected to be greatest among younger consumers who feel more comfortable self-identifying as LGBTQ+.

This segment also has money to spend – in 2017 their purchasing power was estimated at $917 billion.

LGBTQ+ Consumers

The Latest in LGBTQ+ & Gender Consumer Trends

Multicultural group of people exercising outdoors

Pulse Check on Health in America: LGBTQ+ Consumers

Reading Time: 3 minutes. Learn how Americans across sexuality approach their health and wellness. Win LGBTQ+ people’s trust by recognizing their unique health struggles and providing tools to solve them.

LGBTQ+ neon pride rainbow sign glowing on a purple wall

Top Ads for LGBTQ+ Consumers: Insights from CultureRate

Reading Time: 3 minutes. Learn how brands effectively engage diverse Americans with culturally fluent advertising. Use this research to decode the art of connecting with the LGBTQ+ community while minimizing potential backlash from other segments.

Products & Services

Use culture to connect efficiently and effectively across segments

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.

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