LGBTQ+ Market Research

Collage Group’s LGBTQ+ market research and consumer trends help brands engage the LGBTQ+ community, a growing segment that skews young and has tremendous buying power.

Read on and fill out the form for an excerpt from our LGBTQ+ Consumer Passion Points presentation.

How do I engage LGBTQ+ consumers?

The LGBTQ+ community is estimated to include at least 12 million American adults.

Collage Group’s LGBTQ+ market research shows that the LGBTQ+ community will continue to grow in both size and share of total population as society becomes more accepting of differing gender and sexual identities. Growth is expected to be greatest among younger consumers who feel more comfortable self-identifying as LGBTQ+.

This segment also has money to spend – in 2017 their purchasing power was estimated at $917 billion.

LGBTQ+ Consumers

The Latest in LGBTQ+ & Gender Consumer Trends

Pride month parade standing under giant rainbow flag

How Do Culturally Fluent Brands Approach Pride Month?

Reading Time: 2 minutes. At Collage Group, our business is to celebrate the diversity that is transforming America. When it comes to Pride Month, we stand with the LGBTQ+ community in celebration of their many contributions to our culture, their many allies, and the brands that support them.

Products & Services

Use culture to connect efficiently and effectively across segments

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.

Skip to content