Understand and Embrace LGBTQ+ Consumers’ Media Habits and Channels
October 17, 2022
Learn how LGBTQ+ American consumers engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
Collage Group’s LGBTQ+ market research and consumer trends help brands engage the LGBTQ+ community, a growing segment that skews young and has tremendous buying power.
Read on and fill out the form for an excerpt from our LGBTQ+ Consumer Passion Points presentation.
How do I engage LGBTQ+ consumers?
The LGBTQ+ community is estimated to include at least 12 million American adults.
Collage Group’s LGBTQ+ market research shows that the LGBTQ+ community will continue to grow in both size and share of total population as society becomes more accepting of differing gender and sexual identities. Growth is expected to be greatest among younger consumers who feel more comfortable self-identifying as LGBTQ+.
This segment also has money to spend – in 2017 their purchasing power was estimated at $917 billion.
The Latest in LGBTQ+ & Gender Consumer Trends
The New Marketing Imperative: How Brands Win by Navigating Diverse America’s Evolving Priorities
October 3, 2022
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
Understand and Embrace LGBTQ+ Consumer Passion Points
August 22, 2022
Learn how LGBTQ+ American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
How Great Brands are Supporting the LGBTQ+ Community
June 7, 2022
Collage Group is delighted to have hosted more than 100 consumer insights professionals for a conversation with diversity, marketing and research leaders from Google, AARP, E. & J. Gallo Winery and U.S. Bank.
Essentials of LGBTQ+ Consumers
May 26, 2022
Collage Group’s Essentials of LGBTQ+ Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.
Insights for Authentic LGBTQ+ Representation in Media
April 11, 2022
An important part of connecting with the LGBTQ+ segment is understanding consumers’ preferences around advertising and media content.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
