Reading Time: 4 minutes. Learn how women leaders of Pernod-Ricard, Lincoln Financial, and Adsmovil discuss how to engage and celebrate women consumers.
Women’s Market Research
Collage Group’s women’s market research helps brands engage women, as they have tremendous buying power and do most of the household shopping.
Read on and fill out the form for an excerpt from our Women Consumer Passion Points presentation.
How do you target women consumers?
Women’s buying power in the U.S. was more than $6 trillion in 2019, and they are estimated to control 75% of discretionary spending worldwide by 2028. Women are also known do most of the household shopping.
Yet, most women say that brands and advertisers don’t understand them. And, like all consumers, not all women are alike. Key differences across race, ethnicity and generation impact women’s shopping behaviors.
Collage Group’s proprietary ad testing and brand ranking methodologies provide a measurement of how well brands and ads resonate with women in the New Wave of consumers, the intrinsically diverse segment of consumers aged 18 – 39. With these deep consumer insights, brands can engage women with authentic themes and stories that can drive growth for decades to come.
The Latest in Women's Research & Trends
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Reading Time: 3 minutes. Learn how Americans across gender approach their health and wellness. Build trust with women by demonstrating a nuanced understanding of their general health and wellness perceptions, barriers preventing them from achieving their best health, and the support and improvements they need.
Reading Time: 4 minutes. Learn how women engage with media, including social media, movies, TV shows, music, reading, and podcasts.
Reading Time: 3 minutes. In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
Reading Time: 3 minutes. Learn how American Women engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.
Products & Services
Use culture to connect efficiently and effectively across segments
Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.