
Engage & Celebrate Women: A Conversation About Gender Equity
Reading Time: 5 minutes. Learn how women leaders of Pernod-Ricard, Lincoln Financial, and Adsmovil discuss how to engage and celebrate women consumers.
Collage Group’s women’s market research helps brands engage women, as they have tremendous buying power and do most of the household shopping.
Women’s buying power in the U.S. was more than $6 trillion in 2019, and they are estimated to control 75% of discretionary spending worldwide by 2028. Women are also known do most of the household shopping.
Yet, most women say that brands and advertisers don’t understand them. And, like all consumers, not all women are alike. Key differences across race, ethnicity and generation impact women’s shopping behaviors.
Collage Group’s proprietary ad testing and brand ranking methodologies provide a measurement of how well brands and ads resonate with women in the New Wave of consumers, the intrinsically diverse segment of consumers aged 18 – 39. With these deep consumer insights, brands can engage women with authentic themes and stories that can drive growth for decades to come.
Reading Time: 5 minutes. Learn how women leaders of Pernod-Ricard, Lincoln Financial, and Adsmovil discuss how to engage and celebrate women consumers.
Reading Time: 3 minutes. Discover women’s unique perspectives and motivations through their evolving, complex identities and actionable Group Traits.
Reading Time: 3 minutes. Build trust with women by demonstrating a nuanced understanding of their general health and wellness perceptions, barriers preventing them from achieving their best health, and the support and improvements they need.
Reading Time: 4 minutes. Learn how women engage with media, including social media, movies, TV shows, music, reading, and podcasts.
Reading Time: 4 minutes. In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
Reading Time: 3 minutes. Learn how American Women engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE)
Understand & Embrace LGBTQ+ Terminology: A Pride Month Celebration
Authentically engaging and supporting the LGBTQ+ community is about more than saying the right word to refer to the right person, it’s about dignity and empathy.
Terminology is really a matter of respect: saying I see you, and I affirm your identity.
After attending this webinar, you will walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to Cultural Fluency across many. Happy Pride!