Dive deep into the Hispanic, Black, and Asian influential growth segments as compared to White consumers. Differentiate what works and doesn’t for these segments vs. the general population.
The U.S. demographic landscape has transformed; 140 million multicultural consumers now represent 42% of the population. Multicultural consumers have driven over 100% of U.S. population growth over the last five years and are projected to drive even greater growth for the foreseeable future.
Fill out the form to download an excerpt from “Multicultural Consumer Traits” and read below for all the latest insights on this segment.
Asian American’s currently account for about 6% of the total U.S. population (19 million people), but they are projected to almost double over the next 40 years.
There are over 330 million people living in the U.S. today. About 41 million of them are Black, roughly 12% of the total U.S. population.
60 million+ Hispanics accounted for 56% of U.S. population growth between 2014 and 2019. This segment is projected to nearly double in size over the next 40 years.
Reading Time: 4 minutes. June provides opportunities for brands to connect with American consumers through LGBTQ+ Pride and Juneteenth celebrations.
Reading Time: 3 minutes. Collage Group’s presentation, Drive Brand Relevance with Asian American Consumer Essentials, explores three areas of our consumer fundamentals research.
Reading Time: 3 minutes. Culturally fluent brands are able to use culture efficiently and effectively to connect across segments. In this report, we share the top 10 most culturally fluent brands for Asian American consumers.
Reading Time: 3 minutes. Many consumers prefer to buy from a brand that visibly supports their race and ethnicity.
Reading Time: 3 minutes. It’s not too late to activate! With over half of Black Americans celebrating Juneteenth, brands will want to make their mark on this important holiday. Keep reading to learn what consumers expect from brands like yours this Juneteenth.
Reading Time: 3 minutes. Cultural Fluency is an innovative marketing approach for brands to connect with a wide range of culturally distinct segments that make up modern mainstream.
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Understand & Embrace LGBTQ+ Terminology: A Pride Month Celebration
Authentically engaging and supporting the LGBTQ+ community is about more than saying the right word to refer to the right person, it’s about dignity and empathy.
Terminology is really a matter of respect: saying I see you, and I affirm your identity.
After attending this webinar, you will walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to Cultural Fluency across many. Happy Pride!
