Reading Time: 14 minutes. Learn how consumer spending trends differ across gender, ethnicity, and age to support the financial needs of your consumers.
Asian Market Research
Collage Group’s Asian market research and consumer trends help brands engage Asian American consumers, a fast-growing segment with tremendous buying power.
Read on and fill out the form for an excerpt from our Drive Brand Relevance with Asian American Consumer Essentials presentation.
What are the major characteristics of Asian American Consumers?
There are 15 million Asian Americans that are 21 years old or older, and this segment is incredibly diverse, hailing from countries across the continent of Asia.
Asian American adults take pride in being both Asian and American but are highly attuned to the complexity of navigating these two aspects of their identity. You can drive relevance with Asian American Consumers by showcasing how your brand helps 21+ Asian Americans navigate two cultures, including how you can help them attain the balance they are striving for. Collage Group’s Asian market research goes deep into the consumer traits, passion points and trends across various Asian American consumer groups, both foreign-born and U.S.-born, including Filipino, Vietnamese, Indian, Chinese and Korean.
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Use culture to connect efficiently and effectively across segments
Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
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