Collage Group’s Asian market research and consumer trends help brands engage Asian American consumers, a fast-growing segment with tremendous buying power.
Asian American consumers show strong family loyalty and cultural duality – upholding traditions, while also a tending to embrace American culture.
This is an impactful, fast-growing segment with a rich cultural mosaic of values and passion. Asian American buying power in the U.S. surpassed $1.2 trillion in 2019 and is expected to continue to increase beyond $1.3 trillion by 2023. Collage Group Asian market research goes deep into the consumer trends across various Asian American consumer groups, both foreign-born and U.S.-born, including Filipino, Vietnamese, Indian, Chinese and Korean.
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
Rising prices are affecting Americans’ shopping behaviors in a variety of ways. Despite financial challenges, holiday shopping remains a priority for many younger Multicultural Americans.
Our on-demand research covers the bases on what works and why in ads – and provides examples from the brands that are winning in each case.
With the holidays officially underway, we took a look at how American consumers prepare for and celebrate the winter holiday season.
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Collage Group is a certified Minority Business Enterprise (MBE)
AAPI Heritage Month: Top Asian American Brands
Through our CultureRate:Brand analysis we’ve identified the top brands for Asian American consumers and the lessons learned from their success.
By 2024, Asian American buying power is projected to reach $1.6 trillion and last year, Asian American households spent 11% more annually on retail than the average U.S. household. Cultural Fluency is an essential function for brands to capture the incredible buying power of this segment.
