Collage Group’s Asian market research and consumer trends help brands engage Asian American consumers, a fast-growing segment with tremendous buying power.
Read on and fill out the form for an excerpt from our Drive Brand Relevance with Asian American Consumer Essentials presentation.
There are 15 million Asian Americans that are 21 years old or older, and this segment is incredibly diverse, hailing from countries across the continent of Asia.
Asian American adults take pride in being both Asian and American but are highly attuned to the complexity of navigating these two aspects of their identity. You can drive relevance with Asian American Consumers by showcasing how your brand helps 21+ Asian Americans navigate two cultures, including how you can help them attain the balance they are striving for. Collage Group’s Asian market research goes deep into the consumer traits, passion points and trends across various Asian American consumer groups, both foreign-born and U.S.-born, including Filipino, Vietnamese, Indian, Chinese and Korean.
Reading Time: 14 minutes. Learn how consumer spending trends differ across gender, ethnicity, and age to support the financial needs of your consumers.
Reading Time: 3 minutes. Learn how Americans across race and ethnicity engage with health and wellness, including their perceptions of health and wellness, barriers that prevent Americans from achieving their best health, and the support and improvements that they demand.
Reading Time: 2 minutes. Americans spend a significant amount of time and attention in the media sphere, and their behaviors are quickly changing. Whether it’s social, video, or audio media, consumers’ focus on these mediums present an awesome opportunity for brands to connect and accelerate growth.
Reading Time: 3 minutes. The life of American consumers seems to have only one constant – change. Does your brand have the unique industry insights needed to harness the power of cultural intelligence to win diverse America?
Reading Time: 2 minutes. Our analysis of the 2021 American Community Survey (an annual survey conducted by the U.S. Census Bureau) highlights the growing racial and ethnic diversity of U.S. consumers. We illuminate important demographic insights on the largest three Multicultural segments: Hispanic, Black, and Asian.
Reading Time: 3 minutes. Understanding and embracing Multicultural terminology is key to connecting with diverse America. Apply these findings and action steps to signal empathy, understanding, and respect for Multicultural consumers.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
Motivating Diverse Consumers & Avoiding Backlash in America Now: A Year in Review
Join us for a special year-in-review, complimentary webinar that shares insights that spotlight what diverse America wants from brands on the issues that matter, and what you can do to succeed in this environment.
