Reading Time: 3 minutes. Discover Black Gen Z consumers’ unique intersectional Group Traits, including their joyful, spiritually-inspired ambition and an elevated awareness of themselves and the world around them.
Black Consumer Research
Black Americans are the second largest multicultural group in the U.S., comprising 12% of the population.
Read on and fill out the form for an excerpt from our Insights For Black Consumer Engagement presentation.
Is Your Brand Effectively Engaging with Black Culture?
There are more than 47 million Americans who identify as Black.
An additional 7.9 million Black Americans identify as Multiracial and Black immigration is growing in the U.S., making the segment more diverse and dynamic than brands may realize. For impact, lean into rich intersectional storytelling in your marketing campaigns. Authentic storytelling will still appeal cross-segment. Collage Group’s Black consumer research goes deep into the consumer traits, passion points and trends helping your brand authentically resonate across Black culture.
The Latest in Black American Consumer Insights
Reading Time: 3 minutes. Learn how Americans across race and ethnicity engage with health and wellness, including their perceptions of health and wellness, barriers that prevent Americans from achieving their best health, and the support and improvements that they demand.
Reading Time: 2 minutes. Americans spend a significant amount of time and attention in the media sphere, and their behaviors are quickly changing. Whether it’s social, video, or audio media, consumers’ focus on these mediums present an awesome opportunity for brands to connect and accelerate growth.
Reading Time: 3 minutes. The life of American consumers seems to have only one constant – change. Does your brand have the unique industry insights needed to harness the power of cultural intelligence to win diverse America?
Reading Time: 2 minutes. Our analysis of the 2021 American Community Survey (an annual survey conducted by the U.S. Census Bureau) highlights the growing racial and ethnic diversity of U.S. consumers. We illuminate important demographic insights on the largest three Multicultural segments: Hispanic, Black, and Asian.
Reading Time: 3 minutes. Understanding and embracing Multicultural terminology is key to connecting with diverse America. Apply these findings and action steps to signal empathy, understanding, and respect for Multicultural consumers.
Products & Services
Use culture to connect efficiently and effectively across segments
Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.