Black Consumer Research

Black Americans are the second largest multicultural group in the U.S., comprising 12% of the population.

Read on and fill out the form for an excerpt from our Black Consumer Passion Points  presentation.

Is Your Brand Effectively Engaging with Black Culture?

Black Americans represent a unique, influential audience. This segment is projected to contribute to 14% of population growth through 2060, and skews slightly younger than the general U.S. population. Further, the Black segment’s purchasing power continues to grow, reaching $1.3 trillion in 2019. Download the report above and read the blogs below for the latest insights on connecting with Black consumers.
Black Audience 2022

The Latest in Black American Consumer Insights

2022 Consumer Insights

Explore Our Most Popular 2022 Consumer Insights

We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.