Black Consumer Research

Black Americans are the second largest multicultural group in the U.S., comprising 12% of the population.

Read on and fill out the form for an excerpt from our Black Consumer Passion Points  presentation.

Is Your Brand Effectively Engaging with Black Culture?

Black Americans represent a unique, influential audience. This segment is projected to contribute to 14% of population growth through 2060, and skews slightly younger than the general U.S. population. Further, the Black segment’s purchasing power continues to grow, reaching $1.3 trillion in 2019. Download the report above and read the blogs below for the latest insights on connecting with Black consumers.
Black Audience 2022

The Latest in Black American Consumer Insights

Black couple smiling and laughing

Juneteenth 2023: What Should My Brand Do?

Reading Time: 3 minutes. It’s not too late to activate! With over half of Black Americans celebrating Juneteenth, brands will want to make their mark on this important holiday. Keep reading to learn what consumers expect from brands like yours this Juneteenth.

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