Reading Time: 3 minutes. From Beyoncé’s powerhouse presence to e.l.f. Cosmetics’ courtroom quips, the Super Bowl ads of 2024 offered a rollercoaster of emotions and innovation. Dive into our panel’s breakdown, uncovering the hits, misses, and the game-changing moments that define the future of advertising.
Hispanic Market Research
Hispanic consumers are America’s fastest-growing multicultural group projected to nearly double in size over the next 40 years.
Read on and fill out the form for an excerpt from our
Engage Hispanic Culture with Authentic Marketing presentation.
How Do You Market to Hispanic Consumers?
America’s 60 million+ Hispanics accounted for 56% of U.S. population growth between 2014 and 2019. This segment is projected to nearly double in size over the next 40 years. But it’s not just the increase in population that makes engaging with Hispanic consumers a no-brainer for brands—it’s also their substantial purchasing power.
Download the report above, review our cultural fluency roadmap, and read the blogs below for all the latest insights on marketing to Hispanic consumers.
The Latest in Hispanic Consumer Insights
Reading Time: 9 minutes. From Beyoncé’s powerhouse presence to e.l.f. Cosmetics’ courtroom quips, the Super Bowl ads of 2024 offered a rollercoaster of emotions and innovation. Dive into our panel’s breakdown, uncovering the hits, misses, and the game-changing moments that define the future of advertising.
Reading Time: 3 minutes. Black History Month, February 1—29, 2024, is a key opportunity for brands to celebrate Black achievements and contributions to American culture. Black cultural holidays are booming in the United States, and Black Americans don’t shy away from acknowledging the hard realities of Black history, even as they celebrate.
Get Nationally Recognized with the 2024 Hispanic Marketing Council Strategic Excellence Awards Powered by Collage Group
Reading Time: 3 minutes. The Hispanic Marketing Council (HMC) is accepting entries for their Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and cultural fluency. Collage Group is excited to announce that we will be acting as an exclusive sponsor and partner of the awards.
Reading Time: 4 minutes. Multicultural Americans spend an enormous amount of time and attention in the digital media space. Hispanic Americans especially are super users: they spend their time across many platforms, social media and otherwise, especially those that support Hispanics and allow them to stay connected to family and friends.
Reading Time: 3 minutes. New American Community Survey data is here! Our analysis highlights evolving demographic and life stage shifts across core generations: Gen Z, Millennial, Gen X, and Boomer. Read on to learn more.
Reading Time: 4 minutes. Small businesses drive the U.S. economy, and their owners reflect the diverse cultures and perspectives of Americans. Read on for more information about how to connect with women small business owners by understanding how they see themselves, their goals, challenges, and motivations for partnering with larger companies.
Reading Time: 15 minutes. Effective health and wellness marketing is essential for unlocking value within the health and wellness industry.
Reading Time: 3 minutes. As we embark on the opportunities ahead in the new year, we are delighted to share insights from some of the latest diverse consumer trends, cutting-edge strategies, and invaluable research across industries that will shape your approach to winning diverse America in the coming year and beyond.
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