Apply the Halo Effect to Drive Growth
May 8, 2023
Reading Time: 3 minutes. Many consumers prefer to buy from a brand that visibly supports their race and ethnicity.
Hispanic Market Research
Hispanic consumers are America’s fastest-growing multicultural group projected to nearly double in size over the next 40 years.
Read on and fill out the form for an excerpt from our Essentials of Hispanic Consumers presentation.
How Do You Market to Hispanic Consumers?
America’s 60 million+ Hispanics accounted for 56% of U.S. population growth between 2014 and 2019. This segment is projected to nearly double in size over the next 40 years. But it’s not just the increase in population that makes engaging with Hispanic consumers a no-brainer for brands—it’s also their substantial purchasing power. Download the report above, and read the blogs below for all the latest insights on marketing to Hispanic consumers.
The Latest in Hispanic Consumer Insights
QRCA Views: David Wellisch on the Importance of Gaining Cultural Fluency to Win Hearts and Minds in Multicultural America
April 5, 2023
Reading Time: 3 minutes. When studying the demographics of the country, you see that all the growth is being driven by diverse America.
Engage Hispanic Consumers with Authentic Marketing
March 20, 2023
Reading Time: 3 minutes. Collage Group’s presentation, Drive Brand Relevance with Hispanic Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
Winning Brands Don’t Compromise Their Focus on Diverse Consumers
January 5, 2023
Reading Time: 4 minutes. We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
Explore Our Most Popular 2022 Consumer Insights
January 3, 2023
Reading Time: 5 minutes. We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
Start 2023 Strong with New Diverse Consumer Insights
December 21, 2022
Reading Time: 3 minutes. We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
Holiday Shopping and Younger Multicultural Consumers
December 14, 2022
Reading Time: 3 minutes. Rising prices are affecting Americans’ shopping behaviors in a variety of ways. Despite financial challenges, holiday shopping remains a priority for many younger Multicultural Americans.
Differentiating and Winning Younger Multicultural Consumers with Culturally Fluent Ads
December 9, 2022
Reading Time: 3 minutes. Our on-demand research covers the bases on what works and why in ads – and provides examples from the brands that are winning in each case.
How Culture Impacts American Holiday Celebrations
December 7, 2022
Reading Time: 4 minutes. With the holidays officially underway, we took a look at how American consumers prepare for and celebrate the winter holiday season.
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4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE)
