Hispanic Market Research

Unlock Hispanic Cultural Insights, Passion Points, and Moments that Matter to Increase Brand Relevance

Spring 2025 Hispanic Consumer Focus

Tap into the evolving Hispanic identity to fuel your brand’s future growth. With over $2 trillion in purchasing power, Hispanics are reshaping the cultural and consumer landscape.

Key Highlights:

Rising Influence: Bicultural and Spanish-speaking Hispanics are driving population and cultural growth across generations.
New Identity Trends: 2025 brings a surge in patriotism, collective strength, and digital-cultural leadership.
Brand Opportunity: Build trust and relevance by authentically celebrating Hispanic heritage and values.

Explore how your brand can connect meaningfully with America’s dynamic Hispanic community.

Check out additional content below to drive your brand growth.

Key Tools for Adapting Your Brand for a Multicultural Future

Explore Collage Group’s deep expertise in Hispanic marketing and discover how your brand can thrive in an evolving multicultural America. Our latest insights reveal transformative demographic shifts reshaping identity, language, and values—offering critical opportunities for authentic engagement. Backed by expert analysis and the latest Census ACS data, this research equips brands with the tools to lead in 2025. Explore our research for strategic guidance and up-to-date demographic insights.

Invest in Hispanic Consumers Now: Top Demographic Shifts That Will Redefine Your Brand Strategy in 2025

Our latest research shares the transformative demographic changes reshaping America and the essential steps brands must take to remain competitive in 2025.

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Top Brands for Hispanic Consumers: Lessons from Marketing Leaders

Explore how these trailblazers leverage a deep comprehension of Hispanic consumer principles and self-identities to create compelling campaigns that foster brand love.

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Unlocking Market Share With Hispanic Consumers

In today’s multicultural America, growth is no longer a general market endeavor—it’s a cultural imperative. Nowhere is this more apparent than with Hispanic consumers, who today make up 19% of the U.S. population and account for more than $2 trillion in purchasing power.

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Shifting Hispanic Priorities: Why Trust Is Built on Safety, Belonging, and Cultural Relevance

Explore how Hispanic consumers value trust, safety, and cultural relevance, and why brands must adapt to shifting priorities in 2025.

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