Hispanic Market Research

Hispanic consumers are America’s fastest-growing multicultural group projected to nearly double in size over the next 40 years.

Read on and fill out the form for an excerpt from our Essentials of Hispanic Consumers  presentation.

How Do You Market to Hispanic Consumers?

America’s 60 million+ Hispanics accounted for 56% of U.S. population growth between 2014 and 2019. This segment is projected to nearly double in size over the next 40 years. But it’s not just the increase in population that makes engaging with Hispanic consumers a no-brainer for brands—it’s also their substantial purchasing power. Download the report above, and read the blogs below for all the latest insights on marketing to Hispanic consumers.
Hispanic Population Growth 2022

The Latest in Hispanic Consumer Insights

Smiling Hispanic man and woman

Engage Hispanic Consumers with Authentic Marketing

Reading Time: 3 minutes. Collage Group’s presentation, Drive Brand Relevance with Hispanic Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

2022 Consumer Insights

Explore Our Most Popular 2022 Consumer Insights

Reading Time: 5 minutes. We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.

red and yellow new years eve fireworks

Start 2023 Strong with New Diverse Consumer Insights

Reading Time: 3 minutes. We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.

holiday present wrapped in eco friendly paper

Holiday Shopping and Younger Multicultural Consumers

Reading Time: 3 minutes. Rising prices are affecting Americans’ shopping behaviors in a variety of ways. Despite financial challenges, holiday shopping remains a priority for many younger Multicultural Americans.

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