
Apply the Halo Effect to Drive Growth
Reading Time: 3 minutes. Many consumers prefer to buy from a brand that visibly supports their race and ethnicity.
Hispanic consumers are America’s fastest-growing multicultural group projected to nearly double in size over the next 40 years.
Reading Time: 3 minutes. Many consumers prefer to buy from a brand that visibly supports their race and ethnicity.
Reading Time: 3 minutes. When studying the demographics of the country, you see that all the growth is being driven by diverse America.
Reading Time: 3 minutes. Collage Group’s presentation, Drive Brand Relevance with Hispanic Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
Reading Time: 4 minutes. We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
Reading Time: 5 minutes. We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
Reading Time: 3 minutes. We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
Reading Time: 3 minutes. Rising prices are affecting Americans’ shopping behaviors in a variety of ways. Despite financial challenges, holiday shopping remains a priority for many younger Multicultural Americans.
Reading Time: 3 minutes. Our on-demand research covers the bases on what works and why in ads – and provides examples from the brands that are winning in each case.
Reading Time: 4 minutes. With the holidays officially underway, we took a look at how American consumers prepare for and celebrate the winter holiday season.
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE)
Understand & Embrace LGBTQ+ Terminology: A Pride Month Celebration
Authentically engaging and supporting the LGBTQ+ community is about more than saying the right word to refer to the right person, it’s about dignity and empathy.
Terminology is really a matter of respect: saying I see you, and I affirm your identity.
After attending this webinar, you will walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to Cultural Fluency across many. Happy Pride!