Reading Time: 4 minutes. Understand the meaningful experiences that come with free time and the state of play for tweens to capture the attention and loyalty of Gen Zalpha and their parents for years to come.
Kids Market Research
Read on and fill out the form for an excerpt from our Activate Parents & Kids Within Categories presentation.
Why should my brand connect with kids as a target market?
Engaging effectively with kids is an opportunity for brands to create life-long relationships with consumers. For many brands, the age of kids is also especially important given the development of decision-making processes.
Demographic change amplifies the need to effectively resonate with America’s diverse children and their parents. In fact, the generations most likely to have children are between 5 and 12 percent more racially and ethnically diverse than older generations. And, multicultural Americans are 10% more likely to have children under 18 living in their households. Race and ethnicity often shape the way children are raised and develop their decision-making processes.
However, many brands say they have a significant gap in their understanding of the way culture impacts children and the parent-child decision-making process. Collage Group’s Parents & Kids cultural intelligence program was created to offer brands the insights they need to connect with kids through their advertising and marketing efforts.
The Latest in Kids Consumer Research & Trends
Reading Time: 2 minutes. Collage Group’s spending and financial trackers offer members useful information to understand economic behavior of consumers across 12 categories, as well as changes in financial behaviors such as managing debt, savings, investments and financial support for friends and family.
Reading Time: 3 minutes. It’s back-to-school season! Access the latest insights down to your category to engage parents and kids as they shop for new clothes, school supplies, and more.
Reading Time: 6 minutes. Our recent research at Collage Group reviews the direct-to-consumer (DTC) market to analyze the threat it poses to consumer packaged goods (CPG) brands that rely on third-party providers for sales, to give profound DTC CPG insights.
Reading Time: 3 minutes. Win the rapidly diversifying American family by understanding the key issues and concerns of today’s parents, and how they’re educating their children on diversity and identity.
Reading Time: 2 minutes. Our latest study, Four Steps to Win Parents of America’s Diverse Teenagers, offers members insights and action steps on three crucial topics.
Reading Time: 3 minutes. Learn how to position your brand to better connect with parents of kids under 5, across gender and racial and ethnic groups.
Reading Time: 4 minutes. We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
Reading Time: 5 minutes. We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
Products & Services
Use culture to connect efficiently and effectively across segments
Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
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