Parents Market Research

Collage Group’s Cultural Intelligence Platform is expanding to provide the parents market research brands need to engage parents across race and ethnicity.

Read on and fill out the form for an excerpt from our Activate American Parents Through Culture:2  presentation.

Why are parents a good target market?

Engaging and activating parents enables brands to also connect with their children–creating a potential lifetime of brand loyalty.

Demographic change amplifies the need to effectively resonate with America’s diverse parents and their children. In fact, the generations most likely to have children are between 5 and 12 percent more racially and ethnically diverse than older generations. And, multicultural Americans are 10% more likely to have children under 18 living in their households. Race and ethnicity often shape the way parents raise children and navigate the challenges of parenthood.

However, many brands say they have a significant gap in their understanding of the way culture impacts parenting and the parent-child decision-making process. Collage Group’s Parents & Kids cultural intelligence program was created to offer brands the insights they need to connect with parents through their advertising and marketing efforts.

The Latest in Parent Consumer Research & Trends

5 Key Findings on American Parents

Learn how American parents differ from their non-parent peers with respect to key cultural values such as community-seeking, optimism, and being culture-focused.

Parents & Kids: Category Essentials

Part of understanding parents and kids is appreciating how decisions are made in specific categories. Explore usage, drivers, and channels for specific categories that are top of mind for parents and kids, as well as additional insights brands need to fully understand parents and how they differ across diverse segments.

Connect with America’s Diverse Parents

Are you effectively engaging the 62 million parents currently living in the US with kids under 18? To win in a rapidly diversifying America, it’s crucial to understand these individuals and how they’re raising their children.