Reading Time: 4 minutes. Understand the meaningful experiences that come with free time and the state of play for tweens to capture the attention and loyalty of Gen Zalpha and their parents for years to come.
Parents Market Research
Collage Group’s Cultural Intelligence Platform is expanding to provide the parents market research brands need to engage parents across race and ethnicity.
Read on and fill out the form for an excerpt from our Activate American Parents Through Culture:2 presentation.
Why are parents a good target market?
Engaging and activating parents enables brands to also connect with their children–creating a potential lifetime of brand loyalty.
Demographic change amplifies the need to effectively resonate with America’s diverse parents and their children. In fact, the generations most likely to have children are between 5 and 12 percent more racially and ethnically diverse than older generations. And, multicultural Americans are 10% more likely to have children under 18 living in their households. Race and ethnicity often shape the way parents raise children and navigate the challenges of parenthood.
However, many brands say they have a significant gap in their understanding of the way culture impacts parenting and the parent-child decision-making process. Collage Group’s Parents & Kids cultural intelligence program was created to offer brands the insights they need to connect with parents through their advertising and marketing efforts.
The Latest in Parent Consumer Research & Trends
Reading Time: 6 minutes. Our recent research at Collage Group reviews the direct-to-consumer (DTC) market to analyze the threat it poses to consumer packaged goods (CPG) brands that rely on third-party providers for sales, to give profound DTC CPG insights.
Reading Time: 3 minutes. Win the rapidly diversifying American family by understanding the key issues and concerns of today’s parents, and how they’re educating their children on diversity and identity.
Reading Time: 3 minutes. Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, and maintain cultural and family traditions.
Reading Time: 2 minutes. Our latest study, Four Steps to Win Parents of America’s Diverse Teenagers, offers members insights and action steps on three crucial topics.
Reading Time: 3 minutes. Learn how to position your brand to better connect with parents of kids under 5, across gender and racial and ethnic groups.
Products & Services
Use culture to connect efficiently and effectively across segments
Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.