Author: David Evans

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David Evans

Chief Insights Officer

David serves as the Chief Insights Officer responsible for all syndicated content and thought leadership. He is passionate about leading the teams that reveal insights into consumers that can transform the fortunes of our members, make these actionable in our products and experience, and build great places to work. Before joining Collage Group in 2018, David served in a variety of senior roles in data, analytics and syndicated research organizations, including Cushman & Wakefield as Strategic Advisor, CoStar Group as Vice President of Research, and the White House where he founded the Office of Executive Councils in 2011. From 1998 to 2009, he worked at the Corporate Executive Board (now Gartner), serving ultimately as Chief Researcher for a $100 million division covering eight major business units. David holds a Diploma (M.Arch equivalent) from the Architectural Association in London and an M.B.A. from Georgetown University’s McDonough School of Business. Before pursuing a business career, David worked as an architect in the UK, France and Germany, and published and exhibited widely. David was born in London to American and Canadian parents. He lives in Bethesda with his wife Juliette Searight and younger Generation Alpha daughter, while avidly following his older Generation Z daughter’s journey into adulthood in Halifax, Nova Scotia.

Multicultural Population Growth Accelerating Out of the Pandemic – U.S. Census Data

David Evans

The cultural transformation of the American consumer can be seen even in the span of a two years. Census data from 2020 to 2022 shows that as we emerge from COVID, population growth is being powered by multicultural Americans.

Unlock the Power of Hispanic Diversity & Growth with Collage Group’s Insights

David Evans

The latest data from the U.S. Census unveils a significant finding: the rapidly growing diversity of the Hispanic population. Learn more about how Collage Group insights help brands engage the increasingly complex Hispanic segment.

Cultural Fluency Summit: How Brands Can Navigate Polarization to Engage Diverse America

David Evans

In partnership with Disney Advertising, on Oct. 30, 2023, in NYC, we’ll unveil our annual “America Now” report and much more.

Changes in Multicultural Consumer Spending and Financial Behavior Across Categories

David Evans

Collage Group’s spending and financial trackers offer members useful information to understand economic behavior of consumers across 12 categories, as well as changes in financial behaviors such as managing debt, savings, investments and financial support for friends and family.

Future-Proof Your Brand with Cultural Fluency

David Evans

The American consumer landscape is constantly evolving, and marketing strategies must evolve to keep pace. According to our analysis of US Census data, the non-Hispanic White population shrunk by 2.5% between 2017 and 2021, while the Multicultural population grew by about 8% during the same period.

How Do Culturally Fluent Brands Approach Pride Month?

David Evans

At Collage Group, our business is to celebrate the diversity that is transforming America. When it comes to Pride Month, we stand with the LGBTQ+ community in celebration of their many contributions to our culture, their many allies, and the brands that support them.

Apply the Halo Effect to Drive Growth

David Evans

Many consumers prefer to buy from a brand that visibly supports their race and ethnicity.

Top Brands for Gen Z Consumers: Learnings, Activations and More

David Evans

CultureRate:Brand measures brands on Cultural Fluency among different consumer segments.

Cultural Fluency: It’s Time to Take Multicultural to the Mainstream

David Evans

Cultural Fluency is an innovative marketing approach for brands to connect with a wide range of culturally distinct segments that make up modern mainstream.

Jumpstart 2023 with the Roadmap of Insights You Need to Thrive

David Evans

Collage Group is excited to carry out our most ambitious plans yet for expanding the depth of our cultural intelligence to America’s diverse consumers in 2023–all centered on helping you thrive in this transformational environment.