Author: Heidi Khaled

hkhaled

Heidi Khaled

Senior Cultural Strategist

Heidi is a Senior Cultural Strategist at Collage, with 13 years of experience providing clients with bespoke analyses and strategic guidance across the gamut of industry and non-profit spaces. Heidi carries a PhD from the University of Pennsylvania's Annenberg School for Communication, which she completed in 2012, specializing in the study of culture.

For Gen Z, IRL Streamers and Creators Have Replaced TV & Film

Heidi Khaled

Gen Z now prefers IRL streamers to TV and film. Learn how this media shift is redefining brand engagement, identity, and cultural influence.