Entries by Katie Hockstein

Interest in Cannabis Spikes Among Millennial Moms

Michigan’s new marijuana legislation is the latest win for the American cannabis industry. With US sales expected to generate over $40 billion by 2021, industry entrepreneurs have been taking their stake of the market in the form of cannabis-infused drinks, edibles and topicals. It should come as no surprise that these are items you’d typically […]


Hispanic Millennials: Top 5 Insights and Strategies

Millennials are young, influential, digital natives. They constantly multi-task, and, yes, also shamelessly take “selfies.”  Marketers often paint millennials with a broad brush, yet “The Selfie-Generation” or other narratives are too simplistic to articulate exactly who millennials—and in this case Hispanic millennials—really are.

What to Know About Differences in Spanish Dialects

“Compré poporopos y dulces” “Compré rositas de maíz y caramelos” At first glance, it’s probably evident that both sentences are in Spanish; what’s less apparent is that they say the exact same thing: “I bought popcorn and candy.” The difference? The Spanish dialect. The first is from Guatemala, and the second is from Cuba.