Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Alpha, Gen Z, Millennials,
  Gen X, Boomers
- Parents & Kids
  Parents, Kids
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- See It in Action
  Always on audience intelligence, brand intelligence, and category intelligence on the why driving purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- Reports & White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Author:

Reflections on Women’s Aging Journey: A 2025 AARP Mirror/Mirror Study on Authenticity and Menopause

Though women experience personal growth, media representation does not always reflect their reality. A notable two-thirds (64 percent) of women age 50 and over report rarely or never seeing themselves represented in today’s media. Women say this inauthentic representation is due to older women being portrayed unrealistically, such as by celebrities who have altered their […]

From Woke to Joke

“That kind of seesawing back and forth and saying one thing and doing another, that’s what gets brands like Target in trouble,” said David Albert, the chief insights officer at Collage Group, a consumer research firm that focuses on multicultural audiences.

Some Shoppers are Boycotting Target

A report from Collage Group released in February found that a third of consumers stopped shopping at their favorite store due to cuts to DEI commitments. The issue is especially pronounced for Black, Hispanic, and LGBTQ+ shoppers. Either way, the future of DEI, at least on the federal level, partially depends on the courts.

How DEI Pullbacks Could Affect the Economy

As the Trump administration advocates for the rollbacks of diversity, equity, and inclusion programs nationwide, the economic impact could be staggering. New research from Collage shows scaling back on these policies could cost brands a third of their consumers. For more on this, KCBS Radio anchors Patti Reising and Bret Burkhart spoke with David Wellisch, […]

The Weekly News Queue

Collage has launched its proprietary AI-enabled platform to improve how brands uncover cultural insights, identify and connect with growth segments and drive revenue. It has also appointed David Albert as chief insights officer and Jason Moore as VP, sales.

4 Brand Challenges Facing McDonald’s New CMO

Collage’s America Now 2024 study showed that 81% of Americans say inclusive marketing is just as or more important to them than it was four years ago, and that number rises among Gen Z, millennials, Black, Hispanic, and LGBTQ+ consumers.“Consumers have a low tolerance for what they see as performative efforts right now, and if […]