Black Consumer Research
Fill out the form to download an excerpt of our Black Consumer Passion Points and read below for all the latest insights on this segment.
Is Your Brand Effectively Engaging with Black Culture?
Black Americans represent a unique, influential audience. This segment is projected to contribute to 16% of population growth through 2025, and skews slightly younger than the general U.S. population. Further, the percentage of Blacks with a bachelor’s degree or higher has increased by more than 55% since 2010, the most out of any multicultural group.
Download the report above and read the blogs below for the latest insights on connecting with Black consumers.
Products & Services
The Latest in Black American Consumer Insights
This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Learn how acculturation and race impact Hispanic identity.
Using our CultureRate database, we analyzed over 500 brands and 100 ads gathered across the last 12 months to a set of lessons that help marketers better connect with today’s “New Wave” consumers between 18 and 41, across race and ethnicity.
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
Our latest CultureRate:Ad study explores multicultural consumers’ reaction to USA Today’s official statement on Black Lives Matter.