Black Consumer Research

Black Americans are the second largest multicultural group in the U.S., comprising 12% of the population.

Fill out the form to download an excerpt of our Black Consumer Passion Points and read below for all the latest insights on this segment.

Is Your Brand Effectively Engaging with Black Culture?

Black Americans represent a unique, influential audience. This segment is projected to contribute to 14% of population growth through 2060, and skews slightly younger than the general U.S. population. Further, the Black segment’s purchasing power continues to grow, reaching $1.3 trillion in 2019. Download the report above and read the blogs below for the latest insights on connecting with Black consumers.
Black Audience 2022

The Latest in Black American Consumer Insights

Talking About ‘Inflation’ May Backfire for Brands

It’s no surprise that in Collage Group’s recent consumer survey on the economy, a whopping 93% of respondents said they have noticed that items they ordinarily purchase are now more expensive, and 78% said they are “a little” to “very worried” about their current financial situation.

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Essentials of Black Consumers

Collage Group’s Essentials of Black Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

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