Black Consumer Research

Black Americans are the second largest multicultural group in the U.S., comprising 12% of the population.

Fill out the form to download an excerpt of our Black Consumer Passion Points and read below for all the latest insights on this segment.

Is Your Brand Effectively Engaging with Black Culture?

Black Americans represent a unique, influential audience. This segment is projected to contribute to 16% of population growth through 2025, and skews slightly younger than the general U.S. population. Further, the percentage of Blacks with a bachelor’s degree or higher has increased by more than 55% since 2010, the most out of any multicultural group.

Download the report above and read the blogs below for the latest insights on connecting with Black consumers.

Chart: Black consumers are much more likely to believe they are special

The Latest in Black American Consumer Insights

America Now: Economic Inequality

This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Read on to learn how Americans feel about income inequality in the United States today.

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