American Fandom: Fuel Brand Growth with Multicultural Consumers through Sports and Fitness
Learn how to build trust, stoke enthusiasm, and fuel brand growth with Multicultural consumers by tapping into their passion for sports and fitness.
Black Americans are the second largest multicultural group in the U.S., comprising 12% of the population.
Read on and fill out the form for an excerpt from our Insights For Black Consumer Engagement presentation.
There are more than 47 million Americans who identify as Black.
An additional 7.9 million Black Americans identify as Multiracial and Black immigration is growing in the U.S., making the segment more diverse and dynamic than brands may realize. For impact, lean into rich intersectional storytelling in your marketing campaigns. Authentic storytelling will still appeal cross-segment. Collage Group’s Black consumer research goes deep into the consumer traits, passion points and trends helping your brand authentically resonate across Black culture.
Learn how to build trust, stoke enthusiasm, and fuel brand growth with Multicultural consumers by tapping into their passion for sports and fitness.
Learn how you can fuel brand growth with Black American consumers via data-driven insights that develop more efficient campaigns and dedicated activations for greater financial impact.
Culturally fluent ads use culture to efficiently and effectively connect across segments. Uncover the secrets behind how these iconic brands are creating the top culturally fluent ads among Black consumers.
Learn how consumer spending trends differ across gender, ethnicity, and age to support the financial needs of your consumers.
Discover Black Gen Z consumers’ unique intersectional Group Traits, including their joyful, spiritually-inspired ambition and an elevated awareness of themselves and the world around them.
Learn how Americans across race and ethnicity engage with health and wellness, including their perceptions of health and wellness, barriers that prevent Americans from achieving their best health, and the support and improvements that they demand.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
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Bethesda, Maryland, 20814
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Stay Informed
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
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