Collage Group’s Essentials of Asian Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
Black Americans are the second largest multicultural group in the U.S., comprising 12% of the population.
Fill out the form to download an excerpt of our Black Consumer Passion Points and read below for all the latest insights on this segment.
Is Your Brand Effectively Engaging with Black Culture?
The Latest in Black American Consumer Insights
This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Learn how acculturation and race impact Hispanic identity.