Learn how Multicultural Americans engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
Black Americans are the second largest multicultural group in the U.S., comprising 12% of the population.
Fill out the form to download an excerpt of our Black Consumer Passion Points and read below for all the latest insights on this segment.
Is Your Brand Effectively Engaging with Black Culture?
The Latest in Black American Consumer Insights
Learn how Black American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
It’s no surprise that in Collage Group’s recent consumer survey on the economy, a whopping 93% of respondents said they have noticed that items they ordinarily purchase are now more expensive, and 78% said they are “a little” to “very worried” about their current financial situation.
As prices for everyday items continue to soar, a number of Americans find themselves priced out of buying certain products, and others are able to afford but refuse to pay the steeper costs.