Black Consumer Research
Black Americans are the second largest multicultural group in the U.S., comprising 12% of the population. In an excerpt from Collage Group’s recent webinar, “Connecting Your Brand to Black Culture,” you’ll get complimentary access to proprietary insights. Fill out the form for your copy.

Is Your Brand Effectively Engaging with Black Culture?

Black Americans represent a unique, influential audience. This segment is projected to contribute to 16% of population growth through 2025, and skews slightly younger than the general U.S. population. Further, the percentage of Blacks with a bachelor’s degree or higher has increased by more than 55% since 2010, the most out of any multicultural group.

Download the report above and read the blogs below for the latest insights on connecting with Black consumers.

graph showing percentage of black consumers in different age segments

The Latest in Black American Consumer Insights

What Brands Need To Know About the LGBTQ+ Community

The LGBTQ+ community in America is young, fast-growing, and diverse. And it should be part of every brand’s growth strategy! Dive into our research for strategic insights on what makes this group unique and how you can connect with them to drive brand growth.

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The Top 7 Most Culturally Fluent Brands of 2020

American consumers are experiencing a cultural transformation of unprecedented scope and scale. The pressure is on to rethink marketing with a focus on authentic connections that tap into culture, identity and emotion. This rapidly evolving landscape requires a new approach to assessing and building brands, centered on what we refer to as Cultural Fluency.

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