Category: Gen Z
Pulse Check on Health & Wellness: How to Solve for Generational Health Concerns
Learn how Americans across generations engage with health and wellness.
Gen Z Case Study: How to Capture +4% Share Before Your Competition Does
Learn how a leading Food company grew +4% by identifying growth opportunities and activating for action with Gen Z Hispanic consumers.
Reach Consumers with Insights on Generational Media Habits
Learn how Americans across Generations engage with media, including social media, video content, music, and more.
Black Friday & Cyber Monday Planning
While shopping for deals these days may be universal, there are specific Gen Z differences that can help you hone your creative direction and messaging.
Reimagining Inclusive Marketing to Drive Growth
On October 9th, Collage is hosting its annual Cultural Fluency Summit where it will unveil new America Now: Reimagining Inclusive Marketing to Drive Growth
Engage Parents and Kids with Gift Giving Insights
Gain key insights on parents’ path to purchase when shopping for kids' gifts to tap into family holidays and occasions.
What is Backlash? The Rise and How to Respond (6-Step Guide)
Understand the root causes of backlash and discover invaluable guidance for marketers and CMOs to authentically engage with the modern consumer psyche.
Top Brands for Gen Z: Lessons from Marketing Leaders
Do you know the brands who are most effective in succeeding with Gen Z consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.
Leverage Gen Z Trends for Brand & Business Impact
Explore the cultural shifts driving Gen Z’s changes in consumer preferences, with specific insights in the AlcBev sector, and connect what this means for brands across categories.
Pulse Check on Health in America: Generational Consumers
Learn how Americans across generations engage with health and wellness, including the impact of finances on health, the growth of holistic wellness and self-care, and the destigmatization of mental health.