Category: Gen Z

The Top Ten Brands for Asian American Consumers: Insights from CultureRate

Jenny Wolski

Culturally fluent brands are able to use culture efficiently and effectively to connect across segments. In this report, we share the top 10 most culturally fluent brands for Asian American consumers.

Engage LGBTQ+ Gen Z with Intersectional Group Traits

Jill Rosenfeld

Discover LGBTQ+ Gen Z Consumers’ unique perspectives and motivations through their evolving demographics, complex intersectional identity, and actionable Group Traits.

Top Brands for Gen Z Consumers: Learnings, Activations and More

David Evans

CultureRate:Brand measures brands on Cultural Fluency among different consumer segments.

Adapt Your Brand Positioning and Retail Strategy to Win America’s Teen Shoppers

Lauren Goldberg

American Teens make many independent decisions when shopping for apparel, personal care, skincare, or makeup.

New Millennial Insights to Grow Market Share in 2023

Jill Rosenfeld

Discover Millennials unique perspectives and motivations through their evolving demographics, complex identity, and actionable Group Traits.

The Dry January Hangover

Bryan Miller

Learn about the lingering effects of Dry January on America’s alcoholic beverage consumers, and what that means for your brand.

Collage Group Recognized Among Fastest-Growing Private Companies

David Wellisch

I am ecstatic to share that Inc. Magazine today revealed Collage Group has been named on their latest Inc. 5000 Regionals List.

Gen Z Consumers: Reducing the Complexity

Lauren Goldberg

Discover Gen Z’s unique perspective and motivations through their evolving demographics, complex identity, and actionable Group Traits.

Cultural Experts Critique Super Bowl Commercials

Quintin Simmons

McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.

Touchdowns and Fumbles from the Super Bowl 57 Ads

Quintin Simmons

McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.