We are all human. Despite different traits and experiences, when it comes to basic desires most people want the same things. Of course priorities shift as we age, but fundamental values are more alike than you might think. In our latest study, we asked gen-Z and millennial consumers what they find most important in life – prompting them to rank their top five characteristics out of a list of 16.
There’s a lot of press around the demise of Facebook. While we’re not jumping on the “Facebook doesn’t matter” train, it’s clear that there are major changes in preferences around social media platforms among the youngest generations.
We asked social media users, “What is your favorite social media platform?” – only allowing them to select one.
The results were jaw-dropping.
The world is going mobile. Smartphones are changing the way we communicate, the way we shop and look for information, and remaking entire industries. However, just how prevalent are smartphones across gen-Zers, millennials, and older generations?
Unleashing culture to drive brand growth