Category: Gen Z

The Top Ten Brands for Asian American Consumers: Insights from CultureRate
Culturally fluent brands are able to use culture efficiently and effectively to connect across segments. In this report, we share the top 10 most culturally fluent brands for Asian American consumers.

Engage LGBTQ+ Gen Z with Intersectional Group Traits
Discover LGBTQ+ Gen Z Consumers’ unique perspectives and motivations through their evolving demographics, complex intersectional identity, and actionable Group Traits.

Top Brands for Gen Z Consumers: Learnings, Activations and More
CultureRate:Brand measures brands on Cultural Fluency among different consumer segments.

Adapt Your Brand Positioning and Retail Strategy to Win America’s Teen Shoppers
American Teens make many independent decisions when shopping for apparel, personal care, skincare, or makeup.

New Millennial Insights to Grow Market Share in 2023
Discover Millennials unique perspectives and motivations through their evolving demographics, complex identity, and actionable Group Traits.

The Dry January Hangover
Learn about the lingering effects of Dry January on America’s alcoholic beverage consumers, and what that means for your brand.

Collage Group Recognized Among Fastest-Growing Private Companies
I am ecstatic to share that Inc. Magazine today revealed Collage Group has been named on their latest Inc. 5000 Regionals List.

Gen Z Consumers: Reducing the Complexity
Discover Gen Z’s unique perspective and motivations through their evolving demographics, complex identity, and actionable Group Traits.

Cultural Experts Critique Super Bowl Commercials
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.

Touchdowns and Fumbles from the Super Bowl 57 Ads
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.