Category: Generations
America Now: Highlighting Inclusion to Drive Growth
Discover insights from our America Now research that teaches brands how to escape the cycle of diminishing returns with the New Inclusive Marketing.
Collage Honors Brands’ Progress in Cultural Fluency with Cultural Fluency Maker Awards
Awards announced at flagship annual event, Cultural Fluency Summit
Standout Olympic Ads: Learnings from the World’s Top Brands
Learn how some of the world’s top brands showcased their Values and engaged with consumers across cultural bounds during the Summer games.
Reimagining Inclusive Marketing to Drive Growth
On October 9th, Collage is hosting its annual Cultural Fluency Summit where it will unveil new America Now: Reimagining Inclusive Marketing to Drive Growth
Engage Parents and Kids with Gift Giving Insights
Gain key insights on parents’ path to purchase when shopping for kids' gifts to tap into family holidays and occasions.
2024 Holiday Planning 3 Best Practices
Learn how to identify new consumer targets, develop authentic ad campaigns and create in-store experiences to maximize brand impact in the gift-giving season.
What is Backlash? The Rise and How to Respond (6-Step Guide)
Understand the root causes of backlash and discover invaluable guidance for marketers and CMOs to authentically engage with the modern consumer psyche.
How Halo Effects Help Brands Win with Cultural Relevance
Understand what Halo Effects are and how your brand can break the tradeoff between spend that targets diverse segments or intended to appeal to the mainstream
Collage and Publicis Media Co-Host Cultural Fluency Summit
An exclusive look at the actionable cultural insights that help brands authentically engage today’s diverse America.
Score Big with Consumers by Leaning into Women’s Sports
From skyrocketing fan attention to revenue, women’s sports and athletes represent a tidal wave of opportunity for brand marketers.