Category: Millennial
Millennials: Evolving Lives, Enduring Interests
Millennials are redefining travel, media, and gaming through purpose, creativity, and connection—reshaping how brands inspire loyalty.
The New Rituals of Well-Being: How Brands Can Meet Consumers at the Intersection of Mental Health and Self-Care
Americans are blending mental health and self-care into daily rituals. Brands must adapt to support well-being across generations.
5 Ways to Engage Hispanic Parents through Media
Discover how Hispanic parents are reshaping family media with interactive, culturally relevant, and authentic experiences.
The Millennial Pour: Trends & Routines in Beer Drinking
52% of Millennials drink beer at least 2–4 times per month — more than any other generation. But it’s not just about frequency. Millennials are changing how beer is chosen, enjoyed, and shared. Once the force behind the craft beer boom, Millennials remain the most adventurous beer drinkers. They rotate between craft IPAs, seasonal releases, […]
Celebrations Strategy Guide: How Brands Can Win Gen Z and Millennials Across Categories
This white paper explores how brands across multiple categories, from food and beverage to travel, can authentically engage Gen Z and Millennials by shifting from generic occasions to culturally meaningful celebrations.
Celebrations Reimagined: How Americans Are Expanding the Way They Celebrate
Americans are redefining celebrations with personal, purpose-driven moments—creating new ways for brands to connect meaningfully.
Winning Gen Z & Millennials Through Memorable Brands
Explore how brands can build emotional connections and lasting memories with Gen Z and Millennials through resonance and cultural relevance.
Gen Z and Millennials Are Rewriting the Parenting Playbook
From navigating decision fatigue to cementing brand loyalty, Gen Z and Millennial parents are changing the way families shop, connect, and engage. Parenting today isn’t what it used to be. Gen Z and Millennial parents are navigating an entirely new landscape—one shaped by social media, choice abundance, and evolving expectations around the “right” way to […]
Score Big with NFL’s Growing Fanbase
Learn best practices for engaging with NFL growth segments, including key content preferences and drivers behind their fandom.
Pulse Check on Health & Wellness: How to Solve for Generational Health Concerns
Learn how Americans across generations engage with health and wellness.