Category: African American
Explore Our Most Popular 2022 Consumer Insights
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
Start 2023 Strong with New Diverse Consumer Insights
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
Holiday Shopping and Younger Multicultural Consumers
Rising prices are affecting Americans’ shopping behaviors in a variety of ways. Despite financial challenges, holiday shopping remains a priority for many younger Multicultural Americans.
Top Ads From 2022 That Resonate With Younger Black Consumers
We analyzed more than 80 commercials in order to determine which advertisements resonated the best among younger Black consumers aged 18-42.
Differentiating and Winning Younger Multicultural Consumers with Culturally Fluent Ads
Our on-demand research covers the bases on what works and why in ads – and provides examples from the brands that are winning in each case.
How Culture Impacts American Holiday Celebrations
With the holidays officially underway, we took a look at how American consumers prepare for and celebrate the winter holiday season.
Metaverse, TikTok, AR – Best Practices for Engaging Diverse Consumers in Media
Learn how Americans across races, ethnicities, and generations engage with emerging technology and media, including the metaverse, AR, VR, emerging social media platforms, and influencers.
Winter Holidays: Key Insights and What Brands Need To Know
Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
The New Marketing Imperative: How Brands Win by Navigating Diverse America’s Evolving Priorities
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
Understand and Embrace Black Consumer Passion Points
Learn how Black American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.