Category: African American
Winter Holidays: Key Insights and What Brands Need To Know
Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
The New Marketing Imperative: How Brands Win by Navigating Diverse America’s Evolving Priorities
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
Understand and Embrace Black Consumer Passion Points
Learn how Black American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
Guard Against Recession with Cultural Insights
Collage Group recently launched an urgent initiative into consumer attitudes and behaviors related to current events and the present economic situation.
In Wake of Higher Prices, Grocery Shoppers Buy Cheaper Brands, Make Fewer Purchases
As prices for everyday items continue to soar, a number of Americans find themselves priced out of buying certain products, and others are able to afford but refuse to pay the steeper costs.
Authentically Engage Multicultural America Now
Collage Group joins The Quirk’s Event for a conversation about understanding and engaging Multicultural America Now.
Collage Group Raises $25M to Boost Diverse Consumer Engagement
Collage Group’s Essentials of Black Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
Essentials of Black Consumers
Collage Group’s Essentials of Black Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
Insights You Need to Engage and Activate Parents and Kids Across Race and Ethnicity
As American consumer attitudes continue to evolve, Collage Group is incredibly excited to announce our new Parents & Kids cultural intelligence program.
Healthcare Across Race and Ethnicity
Multicultural Americans have unique perspectives, needs, and experiences related to healthcare that brands must understand.