Category: Multicultural
Activate Your Brand on Juneteenth to Empower Black Consumers
Deepen your understanding and identify natural and effective ways to activate brand growth with Black consumers during and beyond Juneteenth.
Top Brands for Asian American Consumers: Lessons from Marketing Leaders
Do you know the brands who are most effective in succeeding with Asian American consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.
America Now: Navigating Political Polarization
Do you know how to navigate the modern political landscape with culturally nuanced and emotionally intelligent storytelling? Our award-winning study, “America Now,” shares best practices for brands to fuel growth and navigate polarization with cultural fluency.
Fuel Growth with Multicultural Consumers through Sports
Learn how to build trust, stoke enthusiasm, and fuel brand growth with Multicultural consumers by tapping into their passion for sports and fitness.
Captivate Asian Americans with Authentic Brand Engagement
Discover unique perspectives and motivations of Asian American consumers through their evolving, complex identities and actionable Group Traits with the 2024 updates to our research.
Engage Black Consumers: How Authenticity Drives Results
Learn how you can fuel brand growth with Black American consumers via data-driven insights that develop more efficient campaigns and dedicated activations for greater financial impact.
Q1 Product Round-Up: Competitive Insights, Enhanced UX, and More
Discover the latest updates to our solutions, including the fluen.ci (SM) app, and get a sneak peek into exciting additions via this release of our quarterly updates.
Political Polarization and the Influence of Non-Conformists
As America approaches the 2024 elections, consumers increasingly seek brands that actively participate in issues-based marketing, demonstrating a clear alignment with their values and beliefs. And politics plays a significant role in shaping these values.
Engage Hispanic Consumers: How Culture Shapes Buying Behavior
Discover Hispanic consumers’ unique perspectives and motivations through their evolving identities and actionable Group Traits with the 2024 updates to our research, now including trended data.
Navigate Polarizing Emotions and Decision-Making in American Consumers
Is your brand truly connecting with and engaging consumers across demographic segments? Explore top performing brands and learn how they are winning across complex audiences to enhance your own marketing and communication strategies.