Category: Multicultural
Fuel Growth with Multicultural Consumers through Sports
Learn how to build trust, stoke enthusiasm, and fuel brand growth with Multicultural consumers by tapping into their passion for sports and fitness.
Captivate Asian Americans with Authentic Brand Engagement
Discover unique perspectives and motivations of Asian American consumers through their evolving, complex identities and actionable Group Traits with the 2024 updates to our research.
Engage Black Consumers: How Authenticity Drives Results
Learn how you can fuel brand growth with Black American consumers via data-driven insights that develop more efficient campaigns and dedicated activations for greater financial impact.
Q1 Product Round-Up: Competitive Insights, Enhanced UX, and More
Discover the latest updates to our solutions, including the fluen.ci (SM) app, and get a sneak peek into exciting additions via this release of our quarterly updates.
Political Polarization and the Influence of Non-Conformists
As America approaches the 2024 elections, consumers increasingly seek brands that actively participate in issues-based marketing, demonstrating a clear alignment with their values and beliefs. And politics plays a significant role in shaping these values.
Engage Hispanic Consumers: How Culture Shapes Buying Behavior
Discover Hispanic consumers’ unique perspectives and motivations through their evolving identities and actionable Group Traits with the 2024 updates to our research, now including trended data.
Navigate Polarizing Emotions and Decision-Making in American Consumers
Is your brand truly connecting with and engaging consumers across demographic segments? Explore top performing brands and learn how they are winning across complex audiences to enhance your own marketing and communication strategies.
Engage Diverse America with an Impactful Media Strategy
How do you create a digital media strategy that truly captivates diverse America? As a marketer, you’re presented with a unique opportunity to enthrall and engage your audience through media channels. Learn how in our step-by-step guide.
The Top Ads for Black Consumers: Analysis from CultureRate:Ad
Culturally fluent ads use culture to efficiently and effectively connect across segments. Uncover the secrets behind how these iconic brands are creating the top culturally fluent ads among Black consumers.
Explore How Your Brand Stacks Up Against Your Competitors & Category
Check out our new Head-to-Head brand dashboard in fluen.ci, which can be pre-loaded with a thousand brands. View these brands side-by-side to quickly spot opportunities, threats, and inspiration. That’s 499,500 different combinations of comparisons!