Category: Multicultural

Vew of New York City skyline

Collage and Publicis Media Co-Host Cultural Fluency Summit

David Wellisch

An exclusive look at the actionable cultural insights that help brands authentically engage today’s diverse America.

Group of multicultural Gen Z outside at a BBQ

Embrace Multicultural Passions for Impact

Sudipti Kumar

Our latest report shares timely insights on what matters to multicultural consumers in the world of travel, fashion, and sports.

women on playing a game on a soccer field

Score Big with Consumers by Leaning into Women’s Sports

Elizabeth Jackson

From skyrocketing fan attention to revenue, women’s sports and athletes represent a tidal wave of opportunity for brand marketers.

Hispanic mom cooking with her two Gen Alpha sons

Top Brands for Hispanic Consumers: Lessons from Marketing Leaders

Sudipti Kumar

Do you know the brands who are most effective in succeeding with Hispanic consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.

Gen Z black family, mom dad and two young daughters

U.S. Census: Country of Origin Increases in Importance

David Evans

Census data 2020 - 2023 shows that Multicultural population growth is 60% greater than total population growth; White population declined by almost 2 million.

multicultural family with mom, dad, young daughter and son

Lessons from Top Ads for Hispanic Consumers

Victor Paredes

Discover top ads for Hispanic consumers from the fluen.ci (SM) award winners from the 2024 Hispanic Marketing Council Strategic Excellence Award honorees.

Two Asian women in aprons standing at their kitchen counter

Partnering with Small Businesses to Drive Brand Growth

Katya Skogen

Learn how Leading Brands connect with small business owners by understanding their current business outlook, connection to culture and use of technology.

Activate Your Brand on Juneteenth to Empower Black Consumers

David Evans

Deepen your understanding and identify natural and effective ways to activate brand growth with Black consumers during and beyond Juneteenth.

Top Brands for Asian American Consumers: Lessons from Marketing Leaders

Sudipti Kumar

Do you know the brands who are most effective in succeeding with Asian American consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.

America Now: Navigating Political Polarization

Jack Mackinnon

Do you know how to navigate the modern political landscape with culturally nuanced and emotionally intelligent storytelling? Our award-winning study, “America Now,” shares best practices for brands to fuel growth and navigate polarization with cultural fluency.