Category: Multicultural
Shifts in Diverse Consumer Media Usage: Insights for Growth
Americans spend a significant amount of time and attention in the media sphere, and their behaviors are quickly changing. Whether it’s social, video, or audio media, consumers’ focus on these mediums present an awesome opportunity for brands to connect and accelerate growth.
Key Demographic Insights to Size Your Brand’s Opportunity with Multicultural America
Our analysis of the 2021 American Community Survey (an annual survey conducted by the U.S. Census Bureau) highlights the growing racial and ethnic diversity of U.S. consumers. We illuminate important demographic insights on the largest three Multicultural segments: Hispanic, Black, and Asian.
Changes in Multicultural Consumer Spending and Financial Behavior Across Categories
Collage Group’s spending and financial trackers offer members useful information to understand economic behavior of consumers across 12 categories, as well as changes in financial behaviors such as managing debt, savings, investments and financial support for friends and family.
Back-to-School: Engage Diverse Consumers as They Plan
It’s back-to-school season! Access the latest insights down to your category to engage parents and kids as they shop for new clothes, school supplies, and more.
Engage Small Business Owners in America
American small businesses drive the America economy, and their owners reflect the diverse cultures and perspectives of Americans. Read on for more information about how to connect with small business owners.
DTC CPG Insights: Direct-To-Consumer Insights for Personal Care CPG Providers
Our recent research at Collage Group reviews the direct-to-consumer (DTC) market to analyze the threat it poses to consumer packaged goods (CPG) brands that rely on third-party providers for sales, to give profound DTC CPG insights.
Connect with Diverse Parents and Kids on Key Issues and Identity
Win the rapidly diversifying American family by understanding the key issues and concerns of today’s parents, and how they’re educating their children on diversity and identity.
Consumer Insights: The Environmental Impact of CPG Products
This study gives CPG insights on the environmental impact of CPG products to help brands better align their offering to customer values.
Connect with Black Americans through Holidays & Occasions
Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, maintain cultural and family traditions, and express themselves through decorations, food, entertainment, and more.
Future-Proof Your Brand with Cultural Fluency
The American consumer landscape is constantly evolving, and marketing strategies must evolve to keep pace. According to our analysis of US Census data, the non-Hispanic White population shrunk by 2.5% between 2017 and 2021, while the Multicultural population grew by about 8% during the same period.