Category: Multicultural
How Iconic American Brands are Embracing Summer Cultural Moments: LGBTQ+ Pride Month & Juneteenth
June provides opportunities for brands to connect with American consumers through LGBTQ+ Pride and Juneteenth celebrations.
7-Step Guide to Create An Engaging Multicultural Marketing Strategy
An incredible cultural transformation of the American consumer is now fully underway. Brand after brand sees the massive growth opportunity that 140 million multicultural consumers represent.
Boost Brand Relevance with Asian American Cultural Insights
Collage Group’s presentation, Drive Brand Relevance with Asian American Consumer Essentials, explores three areas of our consumer fundamentals research.
The Top Ten Brands for Asian American Consumers: Insights from CultureRate
Culturally fluent brands are able to use culture efficiently and effectively to connect across segments. In this report, we share the top 10 most culturally fluent brands for Asian American consumers.
Apply the Halo Effect to Drive Growth
Many consumers prefer to buy from a brand that visibly supports their race and ethnicity.
Collage Group CEO Named EY Entrepreneur of the Year Finalist
Ernst & Young LLP (EY US) has announced that David Wellisch, CEO and Co-Founder of Collage Group has been named an Entrepreneur of The Year® 2023 Mid-Atlantic Award finalist.
Juneteenth 2023: What Should My Brand Do?
It’s not too late to activate! With over half of Black Americans celebrating Juneteenth, brands will want to make their mark on this important holiday. Keep reading to learn what consumers expect from brands like yours this Juneteenth.
Cultural Fluency: It’s Time to Take Multicultural to the Mainstream
Cultural Fluency is an innovative marketing approach for brands to connect with a wide range of culturally distinct segments that make up modern mainstream.
Ad Age: Black Marketers in Advertising – Why Diversity Leads to Increased ROI and Authenticity
LGBTQ+ consumers are less satisfied than others with their portrayals in advertisements, per a study by Collage Group.
David Wellisch on Why Cultural Fluency Wins Multicultural America
When studying the demographics of the country, you see that all the growth is being driven by diverse America.