Category: Multicultural

Engaging Small Business Owners in America
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+ terminology.

Three Steps to Connect with Young Multicultural Americans on Racial Equality
Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women.

How Multicultural Americans Celebrate Mother’s Day and El Día de las Madres
Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women.

Insights You Need to Engage and Activate Parents and Kids Across Race and Ethnicity
As American consumer attitudes continue to evolve, Collage Group is incredibly excited to announce our new Parents & Kids cultural intelligence program.

Hispanic Passion Points
What matters most to Hispanic consumers? Collage Group’s latest Multicultural Passion Points study includes key insights into Hispanic consumers to enhance brand engagement and activation.

Healthcare Across Race and Ethnicity
Multicultural Americans have unique perspectives, needs, and experiences related to healthcare that brands must understand.

How Americans Feel About the Olympic Games
How do women celebrate Women’s History Month? And what are their expectations from brands during the month of March? Read on for insights curated from our 2021 Holidays and Occasions research.

Multicultural Women Expect Brands to Take Action toward Gender Equality
How do women celebrate Women’s History Month? And what are their expectations from brands during the month of March? Read on for insights curated from our 2021 Holidays and Occasions research.

How Women Want Brands to Get Involved in Women’s History Month
How do women celebrate Women’s History Month? And what are their expectations from brands during the month of March? Read on for insights curated from our 2021 Holidays and Occasions research.

How Americans Celebrate the Lunar New Year
Welcome in the Year of the Tiger and learn how Asian American consumers prepare for and celebrate Lunar New Year. Read on for insights curated from our 2021 Holidays and Occasions research.