Category: Multicultural
Día de los Muertos: What Should My Brand Do?
With over half of all Hispanic Americans (and two-thirds of Unacculturated) celebrating Día de los Muertos, brands will want to make their mark on this important holiday.
Change is Now: A Special Video Presentation
For years, multicultural Americans have driven all the country’s population growth and have added trillions of dollars to the U.S. economy.
Media Consumption Across Gender
Media is a major aspect of American life. Whether it’s social media, visual entertainment, or audio content, Americans spend a significant amount of time and attention in the media sphere.
Travel & Hospitality: Five Key Insights for Engaging Multicultural Consumer Preferences
As a second pandemic summer comes to an end, many Americans are planning their holiday travel amidst consistent and lasting changes to their preferences and expectations of the travel and hospitality industries.
Multicultural Consumer Media Consumption
Optimize your brand’s connection with consumers across multicultural segments by understanding where they consume media content, and why they go where they do.
How Great Brands Are Engaging and Celebrating Hispanic Culture
From leadership and literature to music and art, Hispanic Americans have made substantial contributions to shaping the rich cultural fabric of the United States.
Without Cultural Fluency, Brands Risk Major Backlash from Ads
Effective ads require cultural fluency, the ability to use culture to efficiently and effectively connect across consumer segments.
Top CultureRate Scores Reveal Category Insights
Top CultureRate Ad and Brand scores reveal both top-performers and provide crucial context for category-wide Cultural Fluency.
The 2020 Census: Three Things You Need to Know
The 2020 census data shows that America is much more racially and ethnically diverse than we thought.
Key Consumer Insights on Black History Month
Black History Month is one occasion brands need to understand to fully capture diverse America’s attention.