Category: Multicultural

Gen AI in Marketing: Read the Room to Refine Your Brand Strategy

Jill Rosenfeld

Learn how to win over Gen Z, Millennials, and Multicultural consumers as generative AI transforms marketing and reshapes consumer expectations.

Win Asian American Drivers Through Reliability & Innovation

Elizandra Granillo

Explore the evolving expectations of Asian American car buyers and how cultural values are driving preferences in safety, design, and innovation.

The Power of Spanish to Fuel Growth

Jenny Wolski

Embracing culturally authentic Spanish strengthens trust, deepens connections, and positions brands for growth in an evolving U.S. market.

Cultural Cocktails: A Night of Insight, Connection, and Cultural Fluency

Elizabeth Jackson

In a rapidly changing marketplace, understanding the cultural shifts shaping consumer behavior is no longer optional—it’s essential. That’s why Collage hosted Cultural Cocktails, an exclusive evening bringing together a vibrant community of industry professionals who are passionate about cultural insight and inclusive marketing. Attendees connected over drinks, shared experiences, and explored new ideas in an intimate, […]

Amplify Black Americans’ Cultural Influence to Ignite Trust

Elizandra Granillo

Black Americans are shaping culture, driving economic power, and reclaiming their narratives—smart brands are taking note.

Strengthening Impact Through Shared Values and Inclusive Campaigns

Jenny Wolski

Discover how alcohol brands can engage diverse consumers by exploring shared values across race, ethnicity, and generations in today's evolving culture.

Consumer Reactions to Tariffs and Price Increases

David Albert

A recent survey by Collage explores how tariffs and rising prices are influencing consumer behavior and perceptions.

Building Trust in Turbulent Times: Break the Backlash Cycle to Ensure Long-Term Growth

Jack Mackinnon

Brands that stay true to DEI values and adapt wisely build trust, avoid backlash, and drive long-term growth in an evolving cultural landscape.

Reach Consumers at Pivotal Moments with New Life Stage Insights and Audiences

Gregory Cypes

Understanding when consumer audiences are making key life decisions is just as important as knowing who they are.

Score Big with NFL’s Growing Fanbase

Lauren Goldberg

Learn best practices for engaging with NFL growth segments, including key content preferences and drivers behind their fandom.