Category: Multicultural

Amplify Black Americans’ Cultural Influence to Ignite Trust

Elizandra Granillo

Black Americans are shaping culture, driving economic power, and reclaiming their narratives—smart brands are taking note.

Strengthening Impact Through Shared Values and Inclusive Campaigns

Jenny Wolski

Discover how alcohol brands can engage diverse consumers by exploring shared values across race, ethnicity, and generations in today's evolving culture.

Consumer Reactions to Tariffs and Price Increases

David Albert

A recent survey by Collage explores how tariffs and rising prices are influencing consumer behavior and perceptions.

Building Trust in Turbulent Times: Break the Backlash Cycle to Ensure Long-Term Growth

Jack Mackinnon

Brands that stay true to DEI values and adapt wisely build trust, avoid backlash, and drive long-term growth in an evolving cultural landscape.

Reach Consumers at Pivotal Moments with New Life Stage Insights and Audiences

Gregory Cypes

Understanding when consumer audiences are making key life decisions is just as important as knowing who they are.

Score Big with NFL’s Growing Fanbase

Lauren Goldberg

Learn best practices for engaging with NFL growth segments, including key content preferences and drivers behind their fandom.

Scaling Back DEI Could Cost You Up to One-third of Your Consumers

David Albert

Consumers are noticing—and responding—when companies reduce their diversity, equity, and inclusion (DEI) initiatives.

Cultural Fluency Imperative Infographic

David Albert

Inclusive marketing and Cultural Fluency aren’t optional for brands aiming for sustainable growth—they are essential.

Learn How the World’s Leading Brands Are Elevating Their Voice with Cultural Intelligence

Elizabeth Jackson

By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.

Growing Beyond the Core: Accelerate Revenue With Incremental Audiences

Elizabeth Jackson

From top of funnel to conquesting, check out specific actions you can use to drive your brand's growth with Incremental Audiences.