Category: Multicultural

AI Marketing Playbook: Build Trust with Consumers

Giana Damianos

Consumers want AI that helps, not hypes. This report gives marketers the strategies to deliver value without crossing the line.

Beyond the Mirror: Strategic Opportunities for Beauty Brands to Connect with Hispanic Consumers

Elizandra Granillo

Hispanic consumers are reshaping the beauty industry with intention and cultural pride—this report reveals what brands need to know to keep up.

Multicultural family enjoying food outside on a bench

The New Food Trend: Blending Cultural and Bold Flavors Through Co-Creation

Jenny Wolski

In a time of rising food costs, brands can build loyalty by bringing joy back to the table through culture and passion

Win Asian American Drivers Through Reliability & Innovation

Elizandra Granillo

Explore the evolving expectations of Asian American car buyers and how cultural values are driving preferences in safety, design, and innovation.

Amplify Black Americans’ Cultural Influence to Ignite Trust

Elizandra Granillo

Black Americans are shaping culture, driving economic power, and reclaiming their narratives—smart brands are taking note.

Strengthening Impact Through Shared Values and Inclusive Campaigns

Jenny Wolski

Discover how alcohol brands can engage diverse consumers by exploring shared values across race, ethnicity, and generations in today's evolving culture.

Consumer Reactions to Tariffs and Price Increases

David Albert

A recent survey by Collage explores how tariffs and rising prices are influencing consumer behavior and perceptions.

Building Trust in Turbulent Times: Break the Backlash Cycle to Ensure Long-Term Growth

Jack Mackinnon

Brands that stay true to DEI values and adapt wisely build trust, avoid backlash, and drive long-term growth in an evolving cultural landscape.

Reach Consumers at Pivotal Moments with New Life Stage Insights and Audiences

Gregory Cypes

Understanding when consumer audiences are making key life decisions is just as important as knowing who they are.

Score Big with NFL’s Growing Fanbase

Lauren Goldberg

Learn best practices for engaging with NFL growth segments, including key content preferences and drivers behind their fandom.